Aurora Fishing Gear

Aurora Fishing Gear To provide passionate anglers with quality fishing gear that performs at the highest level for when that next trophy bites.

The Black Magic continues to prove its versatility - .busta adding largemouth bass to the list.
03/06/2026

The Black Magic continues to prove its versatility - .busta adding largemouth bass to the list.

I got a chance to put a new prototype to the test last week. The iron is in the fire! Great things coming - stay tuned.
03/04/2026

I got a chance to put a new prototype to the test last week. The iron is in the fire! Great things coming - stay tuned.

Hadley’s first trip to Lake of the Woods and she got on the board quick with a solid eelpout and walleye.Perfect size f...
03/01/2026

Hadley’s first trip to Lake of the Woods and she got on the board quick with a solid eelpout and walleye.

Perfect size fish for the Puppeteer.

Puppeteer in hand, Luke Jaycox stacked up a pile of walleyes on Lake of the Woods.
02/24/2026

Puppeteer in hand, Luke Jaycox stacked up a pile of walleyes on Lake of the Woods.

We keep hearing the Laker Pro thrives for big walleyes and Tyler Stuart .outdoors is proving it.He’s been running the La...
02/18/2026

We keep hearing the Laker Pro thrives for big walleyes and Tyler Stuart .outdoors is proving it.

He’s been running the Laker Pro on Lake Michigan this winter and putting some absolute giants on the ice.

The Laker Pro handles big baits with ease, keeping them controlled in any depth of water. At the same time, it delivers unmatched sensitivity, so even the lightest bite doesn’t go unnoticed.

Plenty of backbone when it’s time to lean into a true giant. Plenty of feel when the bite gets light.

That balance is what makes it special.

If you’re fishing big water and upsizing your presentation, the Laker Pro might be the most versatile rod in your arsenal.

With a terribly warm “winter” out here, we were still able to scrounge up a few good ones on the hard deck. The boat’s n...
02/10/2026

With a terribly warm “winter” out here, we were still able to scrounge up a few good ones on the hard deck. The boat’s now out of storage and we’re ready to keep at it regardless of what weather is thrown our way.

.busta is locked in with the Black Magic, designed for sensitivity and versatility on the ice. From sizing down for fini...
02/08/2026

.busta is locked in with the Black Magic, designed for sensitivity and versatility on the ice. From sizing down for finicky panfish and perch to stepping up for baits that target trophy walleye, it’s a rod built to adapt as conditions change.

Susie’s also wearing one of our new Aurora beanies, available now—check the link in our bio to grab one.

01/20/2026

This is why we started this company. The addiction is real and we were overdue for getting on ice this year!
and rods make a deadly combo for icing these monsters

It was a great bonus to put some new prototypes to the test. More to come on that!

.outdoors got out early and put his entire Aurora arsenal to work. Puppeteer and Finesse setups dialed for perch, then b...
01/02/2026

.outdoors got out early and put his entire Aurora arsenal to work. Puppeteer and Finesse setups dialed for perch, then breaking out the Laker Pro to throw big baits for walleyes. He loves the feel, control, and balance with heavier baits on the Laker Pro.

“The Laker Pro’s are my go-to rods for giant greenback walleye up in Canada. The lightweight sensitivity is second to no...
12/13/2025

“The Laker Pro’s are my go-to rods for giant greenback walleye up in Canada. The lightweight sensitivity is second to none, and the action is perfect for driving hooks and keeping big fish pinned. Every detail was thoughtfully designed and meticulously crafted. Whether I’m chasing walleye, lake trout, burbot, or pike — the Laker Pro is always my top choice.” -

When a rod can handle big greenbacks and stand up to lake trout and pike, you know it’s built differently. Tap to shop the Laker Pro and make this your season.

Black Friday Sale is live! Upgraded your ice rods at 25% off our premium, handmade rods for a limited time.Save 25% off ...
11/28/2025

Black Friday Sale is live! Upgraded your ice rods at 25% off our premium, handmade rods for a limited time.

Save 25% off all rods and hats from 11/28-12/1

Click the link in our bio to save!

.splash took the Laker to Sitka, Alaska this summer for the ultimate strength + durability test. From saltwater battles ...
09/21/2025

.splash took the Laker to Sitka, Alaska this summer for the ultimate strength + durability test. From saltwater battles with lingcod and salmon to heavy-hitting halibut, the Laker proved itself again and again. Alaska tested it. The Laker passed.

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