Under the Umbrella Bookstore

Under the Umbrella Bookstore Under the Umbrella is a q***r little bookstore on Ute, Goshute, Paiute, and Shoshone land (Salt Lake City, Utah).
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Preorders and goodies based on summer break binge to keep you cool and collected this summer 🥵🪭 Kpop Demon Hunters or re...
05/24/2026

Preorders and goodies based on summer break binge to keep you cool and collected this summer 🥵🪭

Kpop Demon Hunters or rewatching w.i.t.c.h.? Check out Witchlings by Claribel A. Ortega (Oct 6)
Every generation needs a magical girl group and you don’t want to miss out on the final book in the bestselling Witchlings series. Preorder from Under the Umbrella* for a signed bookplate and enamel pin.

A Good Girl's Guide to Murder? Check out The Heirs by Faridah Àbíké-Íyímídé (June 2)
Fight for your inheritance with this YA mystery about five teen prodigies, their billionaire father, and the aftermath of his murder. Submit your preorder receipt* for an exclusive special cover!

Twins Peaks but really just bingeing in general? Check out Public Access Afterworld by Jane Schoenbrun (Oct 27)
Lose yourself in this the profound, binge-all-night, headrush of a novel by the celebrated filmmaker of I Saw the TV Glow about mysterious realm on the other side of our screens

The Pitt or Deadloch? Check out Fabulous Bodies by Chuck Tingle (July 7)
Catch a ride with this gory mess as Poppy Stringer, fashion influencer by day and grave-robber by night, gets the call to retrieve her hero’s body. Get the book with your ticket to our author event on July 15!

The Bear and cooking competitions? Check out Appetite by P. Paramita (Aug 4)
Satiate your hunger with this propulsive and utterly original debut about a young chef chasing her dreams—and the pro wrestler she idolizes who derails everything.

*Make sure to follow the rules for each preorder campaign

Image Description: a carousel of graphics with a beige & pink design & blocky text branded with UTU logo. Each slide includes the text above with the book cover.

05/14/2026

When your purchase keeps growing 📚 but it's book math so don't worry about it

Video description: audio plays over videos of a small stack of items, then a bigger stack, and then a huge stack of items.

05/08/2026

in 2026 you will discover the q***r bookstore of your dreams

all q***r all the time, masks required, in Utah, and a community space

It is important that you keep going

Video Description: A pan across an event of q***r people reading books in the Umbrella cafe, Kaitlyn holding up a stack of yellow books, and Alexa throwing the gay man flag bookmarks with the text included above. Then there is an end graphic with the Under the Umbrella's store information. Masks are required in store. Hours: Tue-Fri: noon-8 pm. Sat-Sun: 11 am-6 pm. Mon: Closed. Location: 511 W 200 S, Suite 120 Salt Lake City, UT 84101

04/23/2026

When you are the one on shift while a reel goes kind of viral and now you have to answer all the questions 🎤📰👋

Thanks for all the love on our flat white reel!! And welcome to our q***r little family at Under the Umbrella 💕 We are so pleased to have you here even when we forget to respond to your comments!!!

Video Description: text that reads "POV: you were on shift when the drama happened" above a video of Alexa, an East Asian person, talking to a bunch of hands holding up prop microphones including a Heated Rivalry candle, a bookstore stamper, a woolly caterpillar weighted plush keychain, and a pair of scissors sc******ng. There is an end graphic with the Under the Umbrella's store information. Masks are required in store. Hours: Tue-Fri: noon-8 pm. Sat-Sun: 11 am-6 pm. Mon: Closed. Location: 511 W 200 S, Suite 120 Salt Lake City, UT 84101. Then outtakes of Alexa trying to improv.

04/16/2026

Um, can I get a flat white please ☝️ The answer is yes, but our flat white just might not be exactly what you are thinking 🏳️‍⚧️

Thanks to for the brilliant idea!

Video Description: off screen, someone asks for a flat white. Sierra says yes and steps aside to reveal Stevie, a flat white trans masc person just standing there, trying not to laugh. The video ends with an Under the Umbrella graphic with hours and address.

04/02/2026

Are you coming to Under the Umbrella? let's show you how to get into our building!

With the current construction, we have permission to use the art space parking lots. We suggest parking there and then you walk across over towards our building, following the orange and white barriers until you get all the way around and reach the wooden scaffolding. Which we know might not be pretty but is safe to walk under and allows you to enter! You can also still enter through the bookstore!

Video Description: Lewis walks outside while talking to the camera and then a speed up view of the process of walking from the Art Space parking around the construction to get to the Umbrella Cafe doors!

03/31/2026

Okay so it's like the one-year anniversary of Lewis working at the bookstore and they are still so proud of this reel (the first one they made!) so we are posting it again. Please support our trans business, have a lovely Trans Day of Visibility, love trans people, read trans books, and do everything you can to support the trans community!!!! Plus check out the Utah Trans+ Coalition's trans day of visibility event tonight! 🩵🤍🩷

✨ Trans Day of Visibility: all-ages free community celebration
📅 Tuesday, March 31
🕖 5-9 pm
📍 Utah Cultural Celebration Center 1355 W 3100 S, West Valley City, UT
🔗 Check out for more deets!

Video Description - a clip of four trans people slowly appear as they give each other a high five. The text on the video reads "Once a year on Trans Day of Visibility, these four appear. But sadly." A clock in the bookstore slowly moves. "As the clock strikes midnight their time comes to an end." The four trans people walk menacingly towards the camera but they fade out before reaching it. "Goodbye sweet trans ones. Until next year"

Staff 📚 with their drinks ☕️ Summer is worshiping an iced chai latte with caramelLewis is balancing work with a raspberr...
03/25/2026

Staff 📚 with their drinks ☕️

Summer is worshiping an iced chai latte with caramel

Lewis is balancing work with a raspberry Italian soda

Alexa is clocking out with an iced hojicha with oat milk and maple syrup

Kaitlyn is clocking in with a big mug of black coffee

And Garett is dialing in with a cardamom rose latte

Stop by our cafe to try them for yourself and see if they live up to the hype! (Spoiler alert: they do.)

Image Description: 1- a bubbly font that reads "staff with their drinks" over a photo of Garett handing over a smoothie. 2- Summer is on their knees looking up at a giant iced chai latte with caramel. 3- Lewis is outside of the bookstore with their leg up to balance a giant raspberry italian soda (in a to stay cup) 4- Alexa leans back on the Umbrella Cafe couch with a giant iced hojicha on her legs. 5- Kaitlyn leans over to hug a giant under the umbrella mug. 6- Garett leans on an iced cardamom rose latte.

03/24/2026

But, like, if you copied us, it would be cool 🥺🥰
Get our new Under the Umbrella merch!! We've got the brilliant UTU tarot card (as seen here!) and our Typewriter Manifesto available in shirts, stickers, and more!!

Video description: Kaitlyn, wearing a UTU tarot card t-shirt, is frustrated at the staff. Smash cut to the rest of the staff in their own matching UTU tarot card shirts.

03/19/2026

Sometimes you have to ask your taller coworkers to get things for you and that's okay!! Summer is always happy to help reach any book you're looking for!

Video Description: a view of Alexa walking from above so she looks shorter. Then a view from below of Summer so they look so taller! Summer grabs a book from the erotica section and holds it out for Alexa and the camera. The end graphic reads Under the Umbrella a q***r little bookstore. Masks are required in store. Then lists our hours and address.

Address

511 W 200 S, Suite 120
Salt Lake City, UT
84101

Opening Hours

Tuesday 12pm - 8pm
Wednesday 12pm - 8:15pm
Thursday 12pm - 8pm
Friday 12pm - 8pm
Saturday 11am - 6pm
Sunday 11am - 6pm

Telephone

+18019220923

Website

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