Livingston Lures

Livingston Lures At Livingston Lures, we combine science, innovation, and angler insight to create cutting edge fishing lures that help you catch more fish.
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Order now at www.livingstonlures.com The revolutionary science of Electronic Baitfish Sounds (EBS) Technology

If you research the sport of fishing back through modern history, you’ll see a pattern of very little change in the lures we use to catch fish. That is, until 2012, when Livingston Lures unleashed the science of Electronic Baitfish Sounds™ (EBS) on the fishing world, and revolutionized th

e way anglers across the globe fished for everything from bass to musky to redfish. Through intensive research enhanced by studies conducted at several American universities, Livingston’s lure-design team incorporated EBS Technology™ – an advanced circuit board, smart chip and acoustics chamber – into a lineup of freshwater and saltwater fishing lures that emit the actual biological sounds of bait and forage species. No longer limited to BBs, beads and blades – longtime “noisemakers” used in traditional lures – Livingston’s EBS™-powered lures produce the real-live, natural sounds of the forage that both fresh and saltwater species have been programmed for eons to respond to: herring, shad, perch, shrimp, etc. Those sounds have been proven in scientific testing to attract both fresh and saltwater fish at a distance of double to quadruple the effective range of other lures! SCIENCE SUPPORTS TECHNOLOGY
Livingston’s EBS™ revolution is based on the most powerful science in the fishing world: that of Mother Nature. The scientific study of fish biology tells us that fish rely on several physiological elements to hear and locate prey: a lateral line that detects sound vibration, an inner ear near their brain that detects high-frequency sound, and a swim bladder that acts as a resonating chamber, both producing and receiving sound. EBS™ utilizes that science to present predatory fish with a powerful sound attractor that works well beyond their sight, including in stained, dirty or dark water. EBS Technology™ is automatically activated the second one of our lures hits the water, emitting natural baitfish sounds that trigger bass, walleye, musky, redfish, dorado, etc. to seek out the source of those sounds to feed.

06/23/2026

Take it from Laker Howell — when it comes to casting the Walking Boss, “they got no choice but to go up and get it.” 🔥

The Menace putting Muskies in the net for Tom fishing big water up north. Walleye color is what sealed the deal. 👏👏
06/20/2026

The Menace putting Muskies in the net for Tom fishing big water up north. Walleye color is what sealed the deal. 👏👏

It’s a good weekend to be on the water! Wherever you’re celebrating Father’s Day, Livingston Lures has a gift for you — ...
06/19/2026

It’s a good weekend to be on the water! Wherever you’re celebrating Father’s Day, Livingston Lures has a gift for you — take 20% off your order with code DAD26

Offer expires 6/22/26.

Midday report from the Bassmaster Open on the Upper Mississippi River! Lakerhowellfishing is currently sitting in the t...
06/19/2026

Midday report from the Bassmaster Open on the Upper Mississippi River! Lakerhowellfishing is currently sitting in the top 10 with 27 pounds. Let’s do this!

06/18/2026

The ticket to the JerkMaster series is the slow fall and the Electronic Baitfish Sound Technology, which is deadly while paused.

Randy Howell Fishing

We've changed the game. Shop Livingston Lures and discover innovative baits like the Mustang, featuring EBS Technology™ ...
06/17/2026

We've changed the game. Shop Livingston Lures and discover innovative baits like the Mustang, featuring EBS Technology™ that emits real baitfish sounds even when the lure is sitting still. Because sometimes the most effective presentation happens on the pause.

06/16/2026

Fire up those bass with speed that mimics fleeing prey.

Rick Clunn Professional Angler

Best Soft Lure in Europa 2026 !! World Cup 2026 NEXT
06/11/2026

Best Soft Lure in Europa 2026 !! World Cup 2026 NEXT

06/11/2026

From explosive topwater blowups to crushing offshore strikes, the Big Poppa was built to get noticed. Featuring Livingston’s proven EBS Technology™, this bait creates the sound and action predators can’t ignore.

When the water erupts, make sure you’re throwing the right bait.

06/09/2026

Confidence like this is earned on the water. See why Ethan Greene trusts the JerkMaster 121 DP from Livingston Lures.

Address

4310 West Avenue
San Antonio, TX
78213

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+18006787841

Website

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