Livingston Lures

Livingston Lures At Livingston Lures, we combine science, innovation, and angler insight to create cutting edge fishing lures that help you catch more fish.
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Order now at www.livingstonlures.com The revolutionary science of Electronic Baitfish Sounds (EBS) Technology

If you research the sport of fishing back through modern history, you’ll see a pattern of very little change in the lures we use to catch fish. That is, until 2012, when Livingston Lures unleashed the science of Electronic Baitfish Sounds™ (EBS) on the fishing world, and revolutionized the way anglers across the globe fished for everything from bass to musky to redfish. Through intensive research enhanced by studies conducted at several American universities, Livingston’s lure-design team incorporated EBS Technology™ – an advanced circuit board, smart chip and acoustics chamber – into a lineup of freshwater and saltwater fishing lures that emit the actual biological sounds of bait and forage species. No longer limited to BBs, beads and blades – longtime “noisemakers” used in traditional lures – Livingston’s EBS™-powered lures produce the real-live, natural sounds of the forage that both fresh and saltwater species have been programmed for eons to respond to: herring, shad, perch, shrimp, etc. Those sounds have been proven in scientific testing to attract both fresh and saltwater fish at a distance of double to quadruple the effective range of other lures! SCIENCE SUPPORTS TECHNOLOGY
Livingston’s EBS™ revolution is based on the most powerful science in the fishing world: that of Mother Nature. The scientific study of fish biology tells us that fish rely on several physiological elements to hear and locate prey: a lateral line that detects sound vibration, an inner ear near their brain that detects high-frequency sound, and a swim bladder that acts as a resonating chamber, both producing and receiving sound. EBS™ utilizes that science to present predatory fish with a powerful sound attractor that works well beyond their sight, including in stained, dirty or dark water. EBS Technology™ is automatically activated the second one of our lures hits the water, emitting natural baitfish sounds that trigger bass, walleye, musky, redfish, dorado, etc. to seek out the source of those sounds to feed.

09/10/2026

Sometimes the key to tournament success is knowing when to keep on keeping on.

Randy Howell Fishing

09/08/2026

The Viper 6. Built to Glide. Designed to Trigger Strikes.

09/05/2026
09/03/2026

When the clock’s counting down, you’ve got to make a decision then make it work.

Randy Howell Fishing

Aaron Byler used the Magnus by Livingston Lures in the Walleye pattern to catch his personal best!
09/01/2026

Aaron Byler used the Magnus by Livingston Lures in the Walleye pattern to catch his personal best!

09/01/2026

Nothing like a topwater blowup!

Daland Sheahan was one of over 1,100 angler who participated in the country’s biggest musky tournament last weekend. He ...
08/28/2026

Daland Sheahan was one of over 1,100 angler who participated in the country’s biggest musky tournament last weekend. He fished the Livingston Lures Banshee and brought home second place overall! Congrats, Daland!

08/28/2026

Check out the V***r 50 Deep Plus! Randy Howell Fishing is fishing this lure at the Bassmaster Elite tournament on the St. Lawrence River.

08/27/2026

Livingston Lures EBS™ — when you need that extra bite.

Built for Giants. Proven on Trophy Muskies.
08/26/2026

Built for Giants. Proven on Trophy Muskies.

Address

4310 West Avenue
San Antonio, TX
78213

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+18006787841

Website

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