Geppetto's Toys - A San Diego Tradition

10/17/2026

There’s always room for one more book on the shelf! 📚

We’ve got new children’s books at Geppetto’s, perfect for bedtime stories, little bookworms, and discovering a new favorite read. Stop by and browse our latest arrivals!

10/16/2026

10/15/2026

The cutest little fall friends have arrived. 🍂🧸

Find these cozy Bukowski stuffies at Geppetto’s!

10/09/2026

Boo Basket finds at Geppetto’s 🎃👻

So many fun little surprises to fill their basket with this Halloween!

10/07/2026

Why do kids love Geppetto’s? We decided to ask the experts. 😉

For 50 years, we’ve loved being a place where kids can discover, play and find something they’re excited about.

10/02/2026

Getting Halloween ready? 🎃 Add a little Geppetto’s magic ✨

09/30/2026

Halloween is starting to take over Geppetto’s!
Squishies, sticker books, DIY science labs and more are hitting the shelves.

09/29/2026

We’re so excited to sponsor the La Jolla Art & W**e Festival again this year! 🎨❤️

Giving back to our local community is at the heart of Geppetto’s, and we can’t wait to celebrate with you! Visit us at the Geppetto’s Family Art Center for a weekend of crafts, creative activities, and fun prize drawings for the whole family.

📍 October 10 & 11
Free admission to the Family Art Center!

We hope to see you there!

09/28/2026

More snapshots from our 50th Anniversary celebration!

What made this day so special was getting to celebrate with the community that has supported us for 50 years. Seeing so many familiar faces, meeting new friends, and sharing this milestone with you all meant the world to us!

We loved making memories with you! Have photos from our big day? Tag us in your so we can relive the celebration together!