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Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 6pm Sunday 12pm - 5pm

Back to the Picture

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San Francisco, CA
Back to the Picture

Back To the Picture Art & Framing in San Francisco California on 934 Valencia Street since 1985. You name it we’ll frame it any quantity always quality.

Back to the Picture has offered fine custom framing to collectors, artists, and corporate clients since 1985. Since its founding, it has featured local and Latin American artists in its gallery space. Fine custom framing, fine and decorative art, mirrors, readymade frames, and clear-coat-mounting make Back to the Picture the perfect choice for dressing your walls. Street parking is metered until 6

:00 pm Monday through Saturday. Easy parking is available in the Mission Bartlett Garage, on 21st Street, between Valencia and Mission Streets. We're walking distance from either 16th or 24th Street BART stations, so are easy to visit from the four corners of the Bay Area. Come in today!

05/29/2026

Bold color. Ancient spirit. Timeless emotion. 🎨

We’re excited to showcase our latest collection of works by Guatemalan-born artist Emanuel Paniagua, whose paintings blend modern abstraction with the deep cultural and spiritual influence of Mesoamerican art traditions.

Paniagua’s work feels almost dreamlike: fragmented figures emerging from rich layers of blues, greens, violets, and earth tones. His subjects seem suspended somewhere between mythology and memory, carrying a quiet emotional weight that pulls you in the longer you look. Each piece feels both ancient and contemporary at the same time.

To complement the artwork, we framed this collection in elegant minimalist black mouldings that allow the vibrant colors and sculptural forms to fully command the wall. Clean, refined, and gallery-ready for their next homes.

Now available at Back to the Picture. Stop by and experience them in person. 🖼️

📍934 Valencia St, San Francisco

05/25/2026

A little sparkle never hurt anybody ✨

This incredible signed Martha Reeves poster came to us ready for its next act, and we gave it the full rockstar treatment. We framed it in a glittering pink moulding to echo the energy and color of the artwork, paired with a deep black mat to create contrast and let the piece really sing. Bold, playful, and impossible to ignore... just like Martha herself.

Whether it’s concert memorabilia, vintage posters, or treasured personal pieces, we love helping artwork find its perfect frame.

And speaking of perfect timing... our Memorial Day Sale is happening now through Memorial Day! Enjoy 15% off everything including custom framing, ready-made frames & mats, and fine art.

Stop by and let’s frame something unforgettable.

05/22/2026

🇺🇸 Memorial Day Sale starts today! 🇺🇸

This Memorial Day weekend, honor the memories that matter most by giving your favorite art, photos, and keepsakes the frame they deserve.

Enjoy 15% OFF storewide through Memorial Day, including:
🖼️ Custom Framing
🪞 Ready-Made Frames
✂️ Pre-cut Mats
🎨 Fine Art & more

Whether it’s a family photo, treasured artwork, or something meaningful you’ve been meaning to frame, now’s the perfect time to bring it in.

📍 Back to the Picture
934 Valencia St, San Francisco
⏰ Mon-Sat 10am-6pm | Sun 12:30pm-5pm

Honor. Remember. Reflect. Frame it beautifully. 🇺🇸✨

05/21/2026

🇺🇸 Memorial Day Sale – Honor the Memories 🇺🇸

This Memorial Day, we’re offering 15% off everything in store!

From custom framing and readymade frames to custom mats, mirrors, and fine art — now is the perfect time to preserve what matters most.

🗓 Sale starts tomorrow and runs through Memorial Day!

Stop by and let us help you honor, remember, and reflect through beautiful custom framing.

📍 934 Valencia St, San Francisco, CA 94110
☎️ (415) 826-2321

Back to the Picture – Custom Framing & Art Since 1985

05/16/2026

“People forget that the brain is the biggest erogenous zone.”
Jackie Treehorn certainly didn’t. 😏

Fresh out of The Big Lebowski lore: these two original-style drawings reference Jackie Treehorn’s (Ben Gazzara) pornographic drawing, one of the film’s funniest blink-and-you’ll-miss-it moments. For fans of The Dude, it’s an instantly recognizable deep cut: absurd, iconic, and perfectly weird.

To frame them, we kept things elegant and understated: a sleek gold metal frame paired with a textured sage-green fabric mat that adds just enough swagger without stealing the spotlight. The result feels appropriately Hollywood, a little decadent, and just offbeat enough... very Treehorn.

Sometimes the best pieces aren’t masterpieces. They’re movie moments that tie the room together. 🥃

05/15/2026

Not all heroes wear capes. Some wear turnout gear. 🚒

These San Francisco Fire Department Certificates of Meritorious Conduct, awarded in 1975 and 1978, were recently brought to us with an incredible story. Discovered tucked away in the back of a drawer inside an old locked cabinet, these historic certificates had clearly seen better days: brittle, torn, fragile, and very nearly beyond saving.

Fortunately, the SFFD brought them to the right place for a rescue.

To honor both the history of the documents and the department they represent, we designed a framing package that matched the antique warmth of the original paper, accented with a subtle touch of fire truck red. They were then housed in a beautiful certificate-worthy moulding and protected with conservation UV acrylic to preserve them for decades to come.

Now restored and proudly displayed alongside more recent Certificates of Meritorious Conduct, these pieces continue their story, this time on the wall instead of in a drawer.

Some jobs are framing. Some feel like preservation. This was both. 🖼️🔥

05/09/2026

🎨 Available now at Back to the Picture: Pepper Pot by Andy Warhol, one of the iconic Campbell’s Soup images that helped define Pop Art and changed contemporary art forever.

This particular piece is a Black Stamp edition, meaning it bears the estate/authentication stamp on the verso, a mark collectors look for that helps verify authenticity and provenance. A bold, instantly recognizable Warhol, framed to let the artwork do all the talking while adding just the right amount of drama. 🍅✨

And while you’re here admiring Warhol… don’t forget our Mother’s Day Sale is happening right now and ends tomorrow!
🌷 20% off custom framing
🖼️ 20% off ready-made frames

Perfect excuse to frame something meaningful for mom… or yourself. We won’t tell. 😉

📍 Back to the Picture
934 Valencia St, San Francisco

05/03/2026

Mother’s Day Sale Starts Today – 20% Off Framing
Back to the Picture
934 Valencia St San Francisco, CA 94110

Give Mom something that actually lasts.

Our Mother’s Day Sale starts today and runs through Mother’s Day, and it’s the perfect excuse to finally frame those pieces you’ve been meaning to take care of—family photos, artwork, keepsakes… the good stuff that deserves more than a drawer.

We’re offering 20% off all custom framing and ready-made frames for a limited time.

Whether you’re putting together a thoughtful gift or upgrading something special for your own space, we’ll help you create something that feels personal and built to last.

Stop by the shop or bring in your piece—we’ll take it from there.

Custom Framing Since 1985

(415) 826-2321

Address

934 Valencia Street
San Francisco, CA
94110

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 6pm
Sunday	12pm - 5pm

Telephone

+14158262321

Website

http://www.backtothepicture.com/

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