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07/30/2026

Dream, Grass, Heaven, Om, Harmony. ✨
 
Our reimagined fragrances are now in stores. We stepped behind-the-scenes with the Beauty team who helped bring this iconic launch to life.
 

07/21/2026

Last week, field leaders from across Gap Inc.’s portfolio of brands came together in our hometown of San Francisco for the Field Leadership Summit. 🌁
 
The experience brought one idea into focus: our greatest momentum comes from moving forward together.
 

07/02/2026

From core memories to our Gap Inc. archives 👕🪡

Since 1994, Old Navy’s Flag Tee has shaped summer style. Walk through the iconic styles with Maggie and spot your all-time fave.

Which Flag Tee are you repping this year? 

06/30/2026

Every step tells a story 💧

Kate Voss, Global Water Stewardship Lead at Gap Inc. shares why our employees joined Walk for Water and how one 1.2-mile walk can help shine a light on the global water crisis.
 
Together, we’re walking with purpose alongside our partners and .

06/09/2026

Giving back with . 💙
 
Today, 1 in 4 people around the world lack access to safe water. That’s why we’re proud to partner with , a global movement from bringing water home—drop by drop, family by family.
 
With every purchase from The Get Blue™ Collection, will donate $5 to to help more families gain access to safe water, creating opportunities for education, work, and healthier futures.
 
Link in bio to learn more.
 

05/28/2026

Today we shared our Q1 results, reflecting our ongoing progress as we execute against our strategic priorities. Across our portfolio, our brands continued to build relevance and deepen customer engagement.

✨ delivered an exceptional quarter, fueled by momentum in categories like fleece and amplified by “Sweats Like This” featuring , alongside standout collaborations with , , and .

✨ reinforced its modern explorer positioning through its partnership with and Archive Reissue collection.

✨ drove excitement through collaborations ranging from to The Devil Wears Prada capsule.

✨ remains focused on strengthening its foundation and sharpening its brand purpose for long-term growth.

As we continue bringing our Brand Reinvigoration Playbook to life, we’re also investing in Beauty, Accessories, our Fashiontainment platform, and technology to strengthen customer connection and build what’s next.

Thank you to our incredible team, partners, and customers. 💙

05/06/2026

A study in form.

takes us inside the making of the look for . From draping and molding to hand dyeing each layer, every detail is shaped on the body in motion.

04/28/2026

Summer, through the spirit of discovery ☀️

Starting in the historic streets of Lisbon, ’s latest campaign celebrates wanderlust, craftsmanship, and the ease of linen.

Designed for wherever the season takes you.

04/17/2026

Ahead of the x collaboration, we welcomed the designer to our SF HQ for a day rooted in connection, creativity, and pure joy. ✨

04/16/2026

x is here and it’s bold, bright, and made to be seen 🪩🌈

Think statement colors, playful prints, and denim with personality. All designed to bring pure fashion joy to your everyday.

Available online now + in select stores.

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San Francisco, CA

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