06/06/2026
Ed Ruscha - Seven Products, Twentyfive Apartments, Three Palm Trees, Six Rooftops and One Aerial View. Why does this work? On paper, it sounds ridiculous. Seven products. Twenty-five apartments. Three palm trees. Six rooftops. One aerial view.
That’s not a title. It’s an inventory. But I guess that’s the point. Ruscha has spent decades turning LA into an anthropological study. Not photographing the spectacular, but cataloging the ordinary. Gas stations. Parking lots. Apartment buildings. Palm trees. Things most people walk past without seeing.
The repetition is what makes it art. One apartment building is a photograph. Twenty-five apartments become a typology. A portrait of a city. A way of seeing. Of course, another question lingers in the back of my mind: how much of this works because it’s genuinely innovative, and how much works because it’s Ed Ruscha?
Could an unknown photographer publish a book called Three Palm Trees and have the art world care? But then again, Ruscha wasn’t always Ed Ruscha. At some point, he was just a guy looking at things nobody else thought were worth looking at. The permission came later. Found this copy at in NYC last week for around $80.