The Design Studio

“Visualizing space, as it will be used by the client -space to create an environment that is “them” - that’s the way it’s done. They acquire. I take what they have collected and help them live better, using old things in new ways, teaching them a gracious art of living and teaching them an appreciation for what they have. While doing this, I watch a client grow and I gain from the process as well.” So speaks the objectives of designer, Toby Reid Morrison. A native North Carolinian, Toby is based in Sanford, centrally located in the state between Pinehurst and Raleigh. As proprietor of The Design Studio, Toby works with clients on both residential and commercial projects. Toby enjoys the challenge and variety of a broad range of opportunities from new construction to remodeling. A self-taught designer, Toby takes years of observation and uses them to build and enhance surroundings. He feels that “Everyone wants to live well-it’s just determining what ‘living well’ is to you. Rooms have feelings. They demand certain things. Just as people grow and mature, developing character, so do rooms.” Establishing relationships with people, getting to know “them”, allows Toby to create rooms that reflect the character of the individuals who live in and use the space. “Some designers want to be in and out of a project. I like to continue on throughout the phases of a client’s life. I don’t feel I do a complete job without ‘knowing’ the client. We may start off as strangers, but we end up as friends. And all of it should be fun. Designs should be fun!”

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