Ashu’s Matcha

Ashu’s Matcha first harvest matcha, ethically sourced from select japanese farms.

a guide to choosing matcha toolsthere are a lot of matcha tools. very few actually change the cup.what we use, what we l...
09/12/2026

a guide to choosing matcha tools

there are a lot of matcha tools. very few actually change the cup.

what we use, what we look for, and what’s worth having.

*our absolutes, not the absolutes.

09/08/2026

pumpkin pecan spiced matcha.

our first fall recipe — toasted, spiced, and just sweet enough. made with ashu’s no. 9 nanmei and a little secret syrup situation sakuandkonos

so much is made to catch your attention. we prefer the things that can hold it.
09/07/2026

so much is made to catch your attention. we prefer the things that can hold it.

introducing ashu’s no. 9 — nanmei.honeydew • toasted oats • raw hazelnutour newest white label matcha, sourced in partne...
08/25/2026

introducing ashu’s no. 9 — nanmei.

honeydew • toasted oats • raw hazelnut

our newest white label matcha, sourced in partnership with osada tea. nanmei is one of japan’s contemporary cultivars, first registered in 2014 and available in limited quantities each year.

this 2026 first harvest is rich, rounded and naturally sweet, with savory depth. delicious on its own and just as good with milk. one we’ve been especially excited to share.

available now in 30g + 100g • limited release.

ashu’s matcha at goop a morning of tasting and conversation with the loveliest team. thank you for having us. photo by K...
08/24/2026

ashu’s matcha at goop

a morning of tasting and conversation with the loveliest team. thank you for having us.

photo by Kayla Guran

a little guide to where you can find us, from malibu to new york and in between.the ashu’s world is growing, one good pl...
08/20/2026

a little guide to where you can find us, from malibu to new york and in between.

the ashu’s world is growing, one good place at a time. if you think we belong in yours, we’d love to hear from you.

[email protected]

a little ashu’s matcha study at sweetgreen hq.a selection of our first harvest matchas, tasted side by side - different ...
08/15/2026

a little ashu’s matcha study at sweetgreen hq.

a selection of our first harvest matchas, tasted side by side - different cultivars, regions and profiles.

thank you to sweetgreen for having us, as always.

some things just go together.
08/14/2026

some things just go together.

how much caffeine is actually in matcha?it depends.here’s what the science says.matcha typically contains around 19–44 m...
08/13/2026

how much caffeine is actually in matcha?

it depends.

here’s what the science says.

matcha typically contains around 19–44 mg of caffeine per gram, though the exact amount varies.

serving size changes the picture quickly: 1 g and 4 g of matcha are very different caffeine doses.

for perspective, an 8 oz brewed coffee contains about 95 mg of caffeine. a typical matcha serving can fall within a similar range.

the caffeine molecule in matcha is the same caffeine found elsewhere. matcha also naturally contains L-theanine, which has been studied alongside caffeine for attention and cognitive performance.

there isn’t one universal caffeine number for matcha. cultivar, shading, growing conditions, harvest and processing can all influence the finished tea.

caffeine content doesn’t determine matcha quality. if you want to understand how much caffeine you’re drinking, start with the amount of matcha used.

the research behind the numbers and claims in this series.

Address

Santa Barbara, CA
93101–93103, 93105–93111, 93116–93118, 93120–93121, 93130, 93140, 93150,

Alerts

Be the first to know and let us send you an email when Ashu’s Matcha posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Ashu’s Matcha:

Shortcuts

Share