Santa Cruz Guitar

Santa Cruz Guitar Handcrafted, handed down.

09/14/2026

This Saturday: The Brothers Comatose at our 50th anniversary concert. Goldengrass comes to the Rio.

Hailing from California, the band has a long-held reverence for the traditions of bluegrass music. But existing in their own ecosystem, far from the epicenter of bluegrass, they haven't been constrained by those same traditions. The result is "GOLDENGRASS," a term the band has fully embraced to describe their unique style of music, born out of bluegrass, but with the undeniable freedom and rock 'n' roll attitude of California.

At the heart of the band are brothers Ben and Alex Morrison, whose songs incorporate the best aspects of modern Americana: poignant lyrics sung in close, blood harmony, creating memorable melodies that conjure images of well-worn highways and the vast American experience. The recent addition of the band's first "sister," Addie Levy, rounds out their rich blend with clear, Appalachian-soaked high harmonies and a driving mandolin chop steeped in bluegrass. Soaring above it all is the controlled mayhem of Philip Brezina's violin, whose improvised, blistering solos bring the rawness and rebelliousness of a rock 'n' roll guitarist. Underneath it all is Steve Height on upright bass, whose unwavering, workman-like thump will make you swear, or wish, you were at a back porch hootenanny drinking out of a jug.

From down-home bluegrass and folk festivals to mainstream pop and country festivals to the stage of the Grand Ole Opry, The Brothers Comatose have earned their reputation as the go-to for folks who want to kick up the dirt and bask in the good vibes of their live shows, an experience that proves bluegrass isn't just a tradition to be preserved, but a celebration meant to be blown wide open.
Sounds like the right band for a fiftieth birthday.

Come kick up some dirt with us.
Saturday, September 19 at the Rio Theatre.

Tickets at snazzyproductions.com/santacruzguitar50
1976–2026: Celebrating our first fifty years.

Join Richard Hoover in person, for The Secrets of Stradivarius: Timeless Principles Behind Santa Cruz Guitars, Friday, S...
09/13/2026

Join Richard Hoover in person, for The Secrets of Stradivarius: Timeless Principles Behind Santa Cruz Guitars, Friday, September 18 at 5 PM at the MAH in Santa Cruz.

RSVP on the Santa Cruz Museum of Art & History website, or get on our email list and we'll send the link in our next email.

Then stay for our 50th anniversary celebration on Saturday and make a weekend of it.

1976–2026: Celebrating our first fifty years.

The artist highlight series continues with the man holding our 50th anniversary concert together: Nick Forster, our MC f...
09/11/2026

The artist highlight series continues with the man holding our 50th anniversary concert together: Nick Forster, our MC for the night, who's made it his personal mission to bring people together through music and ideas.

Forty-plus years with the seminal bluegrass band Hot Rize, from Colorado bars to Prairie Home Companion, the Grand Ole Opry, and the Telluride Bluegrass Festival.
Founder, producer, and host of eTown, the internationally syndicated environmental and musical radio program, uplifting and inspiring folks around the world. The eTown community comes for the music, and stays for the message. Sounds like our kind of people.

September 19 at the Rio Theatre. Come be brought together.

Tickets at snazzyproductions.com/santacruzguitar50

1976–2026: Celebrating our first fifty years.

09/10/2026

The artist highlight series rolls on with a band that brings the whole church: , out of Asheville, North Carolina, blending retro-soul, brass band funk, and singer-songwriter Americana into a sound all their own.

Roaring B3 organ, jubilant brass, and three-part harmonies, a "generation-jumping mashup of new school second line funk with old school vintage soul," as American Blues Scene puts it. One of Music Connection Magazine's Hot 100 Live Unsigned Artists & Bands, with a 2024 vinyl debut behind them. And we're mighty proud to welcome their lead singer, friend of the shop and endorsing artist Billy Litz.

September 19 at the Rio Theatre. Come get your soul hustled.

Tickets at snazzyproductions.com/santacruzguitar50

1976–2026: Celebrating our first fifty years

Ten years ago, Catfish Keith lit up the Rio stage for our 40th anniversary. On September 19, the acoustic blues pioneer ...
09/09/2026

Ten years ago, Catfish Keith lit up the Rio stage for our 40th anniversary. On September 19, the acoustic blues pioneer comes back to the same stage for our 50th, foot-stomping delta blues, signature Santa Cruz in hand.

Welcome to our 50th Anniversary Concert artist highlight series, kicking off with a dear friend of the house. More to come in the days ahead.

Four Blues Blast Music Awards. An IA Blues Hall of Fame induction. Twenty-five number one independent radio chart-topping solo albums. Forty-plus years of handing down the tradition.

Come see for yourself. Catfish packs houses all over the world.
Tickets at snazzyproductions.com/santacruzguitar50

Here's Catfish Keith performing on stage, 10 years ago at the 40th Anniversary Celebration: https://www.youtube.com/watch?v=7zwFMpUuxSE

1976–2026: Celebrating our first fifty years.

09/09/2026

Richard Hoover, on why we don't take the next piece on the shelf.

For more from Richard, join us in person for The Secrets of Stradivarius: Timeless Principles Behind Santa Cruz Guitars, Friday, September 18 at 5 PM at the MAH in Santa Cruz.

RSVP on the Santa Cruz Museum of Art & History website, or get on our email list and we'll send the link in our next email.

Then stay for our 50th anniversary celebration on Saturday and make a weekend of it.
1976–2026: Celebrating our first fifty years.

One last listen.Played here first. The final step in every build is making sure your Santa Cruz plays just right before ...
09/07/2026

One last listen.

Played here first. The final step in every build is making sure your Santa Cruz plays just right before heading home.

The one you'll keep.

09/04/2026

Welcome to the weekend with our friends at Studio 1 Vintage Guitars. Big thanks to Doug and Josh for this one, a mighty fine example of what Santa Cruz guitars sound like in good hands.

We sure hope you get to make some music of your own this weekend.

There's plenty more where this came from. Check out their Santa Cruz collection and their Santa Cruz playlist on YouTube.

Your local guitar shop is a treasure.

09/01/2026

Richard Hoover, on choosing wood. Some qualities belong in every guitar. Some are picked just for yours.

For more from Richard, join us in person for The Secrets of Stradivarius: Timeless Principles Behind Santa Cruz Guitars, September 18 at the MAH in Santa Cruz. Then stay for our 50th anniversary concert and block party on Saturday to make a weekend of it. Details on our website

1976–2026: Celebrating our first fifty years.

You can just about hear this photo.Play the guitar that makes you smile.The one you'll keep.
08/31/2026

You can just about hear this photo.
Play the guitar that makes you smile.
The one you'll keep.

Address

151 Harvey West Boulevard
Santa Cruz, CA
95060

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18314250999

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