BTI

Call Directions Website Contact the business

Bicycle Technologies International (BTI), is an Employee Owned bicycle parts distributor

11/03/2026

When a rider wants a faster-rolling tire, ask what the corners are like on their home trails.

For a 27.5" enduro bike that sees mixed terrain and hardpack, the Michelin Wild Enduro MH Racing 27.5" Tire pairs a speed-focused tread pattern with GUM-X center blocks for rolling efficiency. MAGI-X shoulder blocks provide cornering grip even in low temperatures, while puncture and pinch protection developed for Enduro World Cup riders rounds out the race build. The MH Racing is part of BTI’s Margin Booster program.

Put the tread in the rider’s hands. It’s easy to point out which blocks carry speed down the straight and which ones bite when the bike leans.

11/03/2026

The oversized pulleys get the attention. The lower pulley teeth are worth pointing out.

The Kogel Speed Kolossos Oversized Pulley Cage uses ceramic balls, steel races, and road seals to keep friction low while maintaining shift accuracy. For customers who split their miles between pavement and gravel, the long teeth on the lower pulley help retain the chain over rough ground. The cage is also stiffer than the previous Kolossos at the same weight, and it’s part of BTI’s Margin Booster program.

If a customer already rides a Kolossos, lead with what changed: a stiffer cage without the weight penalty.

11/03/2026

When a customer says a helmet feels “off,” ask where before you reach for another size.

The 7 Protection X2 Trail Helmet gives you three ways to fine-tune the fit within each size. You can change where the cradle sits by adjusting its height and tilt, then dial in the circumference with the customer wearing it. For riders weighing coverage against weight, the in-mold polycarbonate shell and EPS liner offer extended coverage at 300 g in S/M and 320 g in L/XL. The X2 is also part of BTI’s Margin Booster program.

11/02/2026

New Margin Booster order window has begun!🎉

Be more profitable!
Lower Season Buy-In Thresholds and Extended Dating.

Submit any order over $500 or $1000 and pay as late as April with NET terms!

See Margin Booster information page on our site for details
https://bti-usa.com/public/margin_booste

11/02/2026

Peaty's Fast Flow Tubeless Valves keep the valve mechanism inside the rim, allowing the tire to retain air if the exposed stem breaks.

Approximately 200% greater airflow than Peaty’s Mk2 Presta valve gives shops another reason to consider them for tubeless builds and upgrades. The 7075 aluminum construction and fully serviceable design round out a valve worth putting on the service counter.

For your next tubeless setup, consider a valve that’s built for service and a broken-stem backup plan.

11/02/2026

Washboard roads have a lot to say. Your customer’s saddle doesn’t need to pass along every word.

The NEW Redshift Sports ShockStop PRO Endurance Suspension Seatpost offers 35mm of damped travel for riders looking to take the sting out of rough miles. Its coil spring and elastomer system delivers a progressive spring rate while maintaining small-bump sensitivity and low weight. Swappable springs and elastomers give shops a way to tailor suspension stiffness, with preload adjustment for fine-tuning the feel.

For customers chasing seated comfort, put suspension setup into the conversation.

10/30/2026

When a customer wants to help a riding partner through a tough climb, quick setup and a smooth pull matter.

The TowWhee Connect Adult Tow Rope Kit is designed for adult-to-adult towing on standard bikes and e-bikes. Its standard bungee tune is optimized for 100–300 lb rider-and-bike setups, with towing capacity up to 500 lb. The sewn-in stem hook and carabiner loop support quick connections across bike styles, and the safety sleeve helps prevent overstretching and keeps the rope clear of the wheels. At 5 ounces, it packs into the included stuff sack and stretches from 4.6 to 14.2 feet.

A practical option for riders who want a compact tow kit ready for the next tough climb or trail section.

10/30/2026

For riders who want a different saddle angle for the climb and the descent, here’s an upgrade worth talking about.

The SwitchGrade by Aenomaly Constructs EVO Saddle Angle Adjuster offers three on-the-fly positions: 10 degrees nose down, 12 degrees nose up, and level. It can be converted to two positions and allows independent fore-aft saddle adjustment.

CNC milled in Whistler, Canada, from 7075 T6 and 6061 T6 aluminum, it adds approximately 85 grams after replacing the stock rail clamps. Fitment requires seatpost-specific injection-molded shims, which are sold separately.

10/30/2026

BTI’s Halloween costume game goes hard. 🎃

This year’s winners brought the Halloween spirit to both Santa Fe and Sparks: Witch Jessi and her invisible cat, Pumpkin, and the one-and-only Granny Gertrude.

Congratulations to our winners, and thanks to everyone who joined in the fun!

Hope you all have a wheelie spooky Halloween! 👻🚲

10/30/2026

Another Bigfoot sighting? 👀 This one comes with a little more room underfoot.

Both the RitcheyLogic WCS Bigfoot and Classic Bigfoot Pedals offer a 105 x 108.5mm concave platform with ten replaceable steel pins per side. Their bodies are machined from extruded 6061 alloy, with CroMo axles running on an inner bushing and a sealed outer cartridge bearing.

Two styles with a generous platform for riders looking to make the move to flat pedals or refresh their current setup.

Address

33 Velocity Way
Santa Fe, NM
87508

Telephone

+15054731010

Website

https://www.bti-usa.com/

Alerts

Be the first to know and let us send you an email when BTI posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.