07/28/2026
The sun’s barely up, but these athletes have already decided how their day is going to go. Runner hitting the pavement. Rower on the water. Hockey player on the ice. Soccer player perfecting their touch. Different disciplines, one mindset: show up when it’s hard.
This summer, Seattle hosted six World Cup matches that brought our city together in ways we hadn’t seen before. We watched Kerim Alajbegović weave through defenders for a Goal of the Tournament contender. We held our breath as Youri Tielemans scored one of the latest goals in World Cup history to complete Belgium’s comeback. We celebrated with 350,000 fans at the waterfront over 26 days.
But here’s what those moments have in common with this video: they all started with someone choosing to do the work when nobody was watching. The athletes who performed on that World Cup stage didn’t get there by sleeping in. They got there by training at dawn, by pushing through when it would’ve been easier to quit, by treating every morning like it matters.
Because it does. Sleeping in is for suckers—you make the most of your talents and your day. 🌅⚽