03/28/2026
Supporting our first brand ambassador in her trademark battle for the real Lexi Love
Paramount and World of Wonder in Complex Federal Intellectual Property / Trademark Case
SAN FRANCISCO, CA — A significant development has emerged in the U.S. District Court for the Northern District of California regarding the long-standing LEXI LOVE® trademark. Selena Scola, an established SAG-AFTRA actor and the registered owner of the federal trademark, has filed formal counterclaims against Paramount Skydance, World of Wonder Productions, and Cody Barnes.
The litigation addresses the unauthorized integration and subsequent dilution of Scola’s twenty-year professional trademark within the global RuPaul’s Drag Race franchise.
Analysis of the Dispute
The legal proceedings were precipitated following Cody Barnes’ appearance as "Lexi Love" on RuPaul’s Drag Race Season 17. Barnes subsequently initiated a petition to cancel Scola’s and active established U.S. and international trademark registrations—rights Scola has maintained and utilized professionally for two decades.
Scola’s counterclaims assert that the media conglomerates failed to exercise necessary due diligence, resulting in the unauthorized commercial use of a protected mark across television production, global marketing campaigns, and merchandising.
This case represents a critical inflection point in the protection of intellectual property for independent creators within the evolving landscape of global media and reality television franchises.
Legal Reference Information:
Proceeding: Selena Scola (aka Lexi Love®) v. Cody Barnes, Paramount Skydance Corporation, and World of Wonder Productions, Inc.
Court: U.S. District Court for the Northern District of California
Case Records: Available via PacerMonitor: https://www.pacermonitor.com/case/61945796/Cody_Barnes_v_Scola
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