Mountain Brothers General Store

06/10/2026

Great Views, Fried Pies & Ice Cream, Craft Beer, Pork Rinds, Kettle Corn and plenty of other good shopping at Mountain Brothers. Come check us out this Weekend and take a look at J.R’s creation of GROOT.

06/04/2026

More 3’ sign bears available!! This is one of the most popular sizes!! Come out and explore Mountain Brothers General Store in Wears Valley and get one before they are gone!!

06/02/2026

🌄 HELP WANTED 🌄

Looking for a job with beautiful mountain views, great people, and a fun atmosphere?

Join our team at Mountain Brothers General Store and Mountain Brothers Ice Cream & Fried Pie Shop in the heart of Wears Valley!

✨ Flexible opportunities
✨ Friendly work environment
✨ Meet visitors from all over the country
✨ Work in one of the most beautiful locations in the Smoky Mountains

If you enjoy serving people, making memories, and being part of a hardworking team, we’d love to meet you!

📞 Call (865) 429-5960
🌐 MountainBrothersGeneralStore.com

Come work, laugh, and make memories with us in Wears Valley!

SevierCountyJobs PigeonForgeJobs TownsendTN JoinOurTeam WorkInTheSmokies

05/29/2026

Join us at 3pm today for a special premiere video! We sent Christy packing in Wears Valley a couple of weeks ago and now we bring you part 2!

Christy is with Emily and Malachi for part of the journey as they explore Elvira’s Cafe and Mountain Brothers General Store!

A very special personal touch as Elvira’s owners are Russian and so Christy will share her adoption story about Emily and how she adopted the girls from Russia! I wrote a special song to go with it and we hope you all really enjoy this video from our hearts!

We will be in live chat with you guys and we can’t wait to show you what’s next! 😊

05/26/2026

05/26/2026

Who else sees these old places and thinks “I could fix that up”

This one sits right at the “Secret” entrance to the Smoky Mountsins on Line Springs Rd. Not far behind Mountain Brothers General Store.

05/26/2026

We’re growing at Mountain Brothers General Store and looking for good people to join the team.

If you enjoy meeting people, working in a fast-paced environment, and being part of one of the most unique spots in Wears Valley, we’d love to hear from you.

Call (865) 429-5960 or visit
Mtn Brothers General Store

05/26/2026

Last Time to Check out Zachariah Smith will be today @ 1:30-5:00 so come on out to The Valley and soak up the Mountains and everything we have to offer here