Rough Country Outdoor Gear

Rough Country Outdoor Gear Family Owned Since 1997
- Archery, Camping, Fishing, Hunting, Hiking, Boots, Clothing, Optics, Guns, Ammo, Liberty Safes & More!

🦃 TURKEY SEASON IS HERE!!! 🦃Time to gear up and get ready for the hunt!We’ve got everything you need:✔️ Camo✔️ Turkey ca...
04/09/2026

🦃 TURKEY SEASON IS HERE!!! 🦃
Time to gear up and get ready for the hunt!
We’ve got everything you need:
✔️ Camo
✔️ Turkey calls
✔️ Decoys
✔️ Turkey loads
✔️ And all the extras to get you set
Stop by and get ready for a successful season 💪
📍 Come see us in-store — we’ll get you taken care of!

🎄 PSA: Don’t buy him socks and underwear again.Get him something he’ll actually use.✨ Brand new Vortex optics just hit t...
12/13/2025

🎄 PSA: Don’t buy him socks and underwear again.
Get him something he’ll actually use.
✨ Brand new Vortex optics just hit the shelves:
• Spotting scopes
• Red dots
• Rangefinders
• Binoculars & accessories
Because nothing says “I love you” like crystal-clear glass and dead-on accuracy.
Shop local. Shop Rough Country Outdoor Gear!
📍Come see us 9-5, Monday-Saturday.

🔥 BLACK FRIDAY DEALS 🔥Valid only on Black Friday — 11/28• 5% off select regulated merchandise• 10% off all in-stock safe...
11/26/2025

🔥 BLACK FRIDAY DEALS 🔥

Valid only on Black Friday — 11/28

• 5% off select regulated merchandise
• 10% off all in-stock safes
• 10% off boots + clothing
• 15% off Leica binoculars

Gear up. Save. Shop local. 🏔️

🏹 Ready, Aim, Save!We’re clearing out our 2024 and older bows — now 20% OFF!Whether you’re gearing up for hunting season...
11/08/2025

🏹 Ready, Aim, Save!
We’re clearing out our 2024 and older bows — now 20% OFF!
Whether you’re gearing up for hunting season or dialing in your target setup, there’s never been a better time to upgrade your bow.
🔥 Limited stock — once they’re gone, they’re gone!
📍 Come see us 9AM-5PM

Leica Binoculars — Now 10% Off!Experience unmatched clarity and precision with Leica optics. Built for those who demand ...
11/08/2025

Leica Binoculars — Now 10% Off!
Experience unmatched clarity and precision with Leica optics. Built for those who demand the best in the field.
For a limited time, enjoy 10% off all Leica binoculars in stock.
Whether you’re glassing game, scouting terrain, or gearing up for your next hunt, now’s the time to see the difference quality makes.
📍Come see us 9AM-5PM
🗓️ Limited time only — while supplies last!

Today marks 28 years since we’ve opened the doors to our friends of Silver City and surrounding areas. We deeply appreci...
08/15/2025

Today marks 28 years since we’ve opened the doors to our friends of Silver City and surrounding areas. We deeply appreciate your support throughout these nearly 3 decades. We wouldn’t be here without your love of the outdoors.

Celebrate with us— 10% off of our Liberty safes until they’re gone.

As always, our doors are open from 9 to 5. Come see us!

Check out our new clothing inventory. Whether it’s for hunting, hiking, work or every day wear. We’ve got: •Camouflage•G...
08/13/2025

Check out our new clothing inventory. Whether it’s for hunting, hiking, work or every day wear. We’ve got:

•Camouflage
•Graphic Tees
•Pants
•Sweaters & Jackets
•Socks
•Gloves
•Hats
•Baby, Toddler & Youth Clothing

Don’t forget we have THREE racks of 50% off clothing items.

Improvements, new sign!
05/18/2025

Improvements, new sign!

Rough Country Outdoor Gear has been a passion for Ron Cook since he dreamed of it in 1995. This building has been in his...
05/02/2025

Rough Country Outdoor Gear has been a passion for Ron Cook since he dreamed of it in 1995.
This building has been in his family since 1980. When his mom was in high school it was an A&W Rootbeer, after A&W closed Ron’s grandfather bought the building. Due to certain circumstances his mom bought the building from her dad and turned it into Cook’s Choice and Shear Reflections Beauty Salon in 1989.
Ron’s parents decided that Cook’s Choice which was a Mexican Restaurant should be turned into The 50’s Café, a 50’s themed hamburger joint in 1994. After the closing of The 50’s Café in 1996 half of the building was then obtained by Ron and he turned it into Rough Country Outdoor Gear.
When Ron first opened his doors in 1997, inventory contained archery, camping and fishing— to
include an archery shooting range.
Over the past 27 years Ron has made numerous changes for growth and satisfaction for the sporting community. 1999-2001 Ron expanded into boots, clothes, fi****ms and ammo. In 2012 he shut down Shear Reflections and remodeled the building to be one large store. Since remodeling the building, he has been able to expand the inventory into camping, boating goods, boots, clothing, bows, safes, fi****ms, ammo, optics, targets, fishing gear and more.
In the years to come, he hopes to expand inventory to satisfy you the customer even more. A big appreciation to the customers that have kept the store going over the last 27 (almost 28) years.

04/23/2023

Golf, baseball, skiing, hiking or bicycling, whatever your sports passion is, you need the right gear and equipment to excel. New Mexico is brimming w

NEW IN STOCK❗️❗️❗️Garmin Range Finding Sites. Auto-ranging Digital Bow Sight Right HandedLike our Page for more!
06/26/2018

NEW IN STOCK❗️❗️❗️

Garmin Range Finding Sites.

Auto-ranging Digital Bow Sight
Right Handed

Like our Page for more!

Address

1874 Highway 180 E
Silver City, NM
88061

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm
Saturday 9:30am - 5pm

Telephone

+15755340540

Alerts

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