06/19/2026
rarrr! posting about what we do always feels so scary and so i procrastinate until i feel so stressed that i haven’t posted in forever and i get to the point where i feel the whole world has forgotten we exist. haha it’s ludicrous, but i know that at least one other creative person out there shares this fear of mine, I’m sure of it. this stuff is hard.
at the Tory Burch Foundation fellowship last week, i had a little breakthrough. i realize i have been so afraid to tell our story because this business is so tightly wound to my soul. putting myself, this business, in a place where my little soul is out in the world for anyone to critique feels unbearably scary. it feels like risking my identity. as I sat in the room with beautiful, passion-driven women i started to feel less scared. all of these women took a risk to follow their dreams and build a business not because the p+l told them it was a good idea, but because they believed in themselves…and they are all crushing it.
i have never not believed in little fox. we have chosen the hard path every time because we knew it was the right path *for us*. I chose to make our ice cream from scratch because it was how i could best represent the product I wanted to make. it was the way i could build an ice cream company where we could make exactly the ice cream we wanted to make without compromising a thing. everyone told me i was crazy-stupid even, and there were *easier* ways to do things. they were right. but luckily I found the most amazing people like Taylor Katie and Camille who knew I was crazy but were willing to take the leap of faith and build this thing with me.
so now i am putting my big girl pants on and i am going to be brave. i am going to start telling you about our ice cream…all about it. and all the incredible things we do to make our product. I will share with you the ways it is different to what everyone else makes, and i will learn to be ok with the fact that not everyone is going to like what we do. i hope you follow along
let me know the questions you are dying to ask! I will work on making the reels to answer your questions!!!