09/04/2026
Gave away the last Fortune Son banner this week.
This one went to another OG โ someone whoโs been shopping with us since the pop-up days, before there were stores, before The Garage, before any of this looked like it does today.
I filmed a little of the interaction afterward with Alphee. Fair warningโฆ Iโd already been crying. ๐
But thatโs kind of the point.
This banner was made with love, built from nothing. Giving the last one to someone who has supported us since those early days just felt right.
Retail is about selling things. But building this place has always been about the people, the relationships, and the community that has grown up around it.
Thanks for being part of the ride, Alphee.
The last Fortune Son banner found a good home. ๐ค