06/15/2026
Not every treasure shines.
This rusty little advertising match holder caught my eye because the original advertising is still visible after more than a century.
Painted on the front is:
“Compliments of Viets & Harms Hardware and Implements, Cole Camp, Mo.”
Pieces like this were often given to customers by local businesses in the early 1900s. The covered compartment held wooden matches while the textured metal strip on the side served as a striker. Before disposable lighters, these practical advertising pieces hung in homes, barns, workshops, and general stores across rural America.
Viets & Harms operated a hardware and farm implement business in downtown Cole Camp, Missouri, during the early twentieth century. Historical records indicate the firm was also associated with an early Ford agency, serving the agricultural community as automobiles began appearing on rural roads.
Cole Camp, settled largely by German immigrants, grew into a thriving farming community in Benton County. Hardware and implement dealers like Viets & Harms supplied local residents with the tools, equipment, and necessities needed for everyday life.
Based on the style, construction, and business history, this piece likely dates from around 1900–1920, making it well over 100 years old.
I love finding items like this because they’re more than antiques—they’re pieces of local history. A simple match holder tells the story of a hometown business, the families who ran it, and the people who used it every day.
That’s the kind of junk worth saving.