Under The Yellow Umbrella South

09/25/2026

Coffee first. Fall fun next. Local shopping all week and weekend along the way!

🍻Make Historic St. Charles your family’s fall-day destination during Oktoberfest weekend, September 25–27 at Frontier Park. Bring your people and make a day of celebrating the season together!

☕️On Saturday, September 26, start with the farmers market: the St. Charles Market on Main Street Coffee Festival runs 7:30am–1pm on North Main Street. Support local market vendors, then keep the day going with Oktoberfest and a stroll along Historic Main Street.

☂️While you’re here, visit BOTH Under the Yellow Umbrella locations! Explore our original north-side shop and our South boutique, discover our amazing vendors, and chat with us about custom fall and Halloween shirts and cozy sweatshirts.

Market morning. Oktoberfest fun. A little Main Street shopping. That sounds like a pretty great way to kick off fall!

Bring the family, invite a friend, and make room for local in your weekend plans.

09/25/2026

🍻🥨 OKTOBERFEST IS THIS WEEKEND! 🥨🍻
It’s not too late to get FEST READY! 🎉 Stop by Under The Yellow Umbrella South and grab your Oktoberfest shirts and other festive merch — 20% OFF! 🍺💛
🌭🐾 Calling all WIENER DOG LOVERS! Whether you have a dachshund or just adore those cute little short-legged pups, we’ve got some adorable dachshund merch for you, too!
💛 Shop small, save big, and get ready for a FUN-FILLED Oktoberfest weekend!
📍 Under The Yellow Umbrella South
418 South Main Street, St. Charles, MO


Under The Yellow Umbrella

09/22/2026

🍁🍂 Happy First Day of Fall! 🍂🍁
New season, new finds! So many adorable goodies have just fallen into Under The Yellow Umbrella South! 🎃🌻 Come see what’s new and shop local this fall! 💛☂️
📍 418 South Main St., St. Charles, MO



Under The Yellow Umbrella

09/20/2026

🥨🍻 Oktoberfest season is here—and we’re ready to celebrate! 🍻🥨

Whether you’re heading out for a day of Oktoberfest fun or just love the festive vibe, Under The Yellow Umbrella South has you covered!

From fun Oktoberfest shirts to tumblers, can koozies, magnets, earrings and more, you can put together the perfect look—or grab a few goodies for your Oktoberfest crew. 💙🍺

Come pick your favorites before the festivities begin!

📍 Under The Yellow Umbrella South
418 South Main St.
St. Charles, MO 63301

Good friends. Good times. Oktoberfest vibes. PROST! 🍻



Under The Yellow Umbrella

Under The Yellow Umbrella South
Shop small. Support local.
📍 418 S Main, St. Charles MO
🛍️Real-life Etsy store on the South side of Historic St. Charles Main Street

09/18/2026

🍻 Not sure what you’re wearing for Oktoberfest this year? 🥨

Stop by Under The Yellow Umbrella South and get Oktoberfest-ready! We have festive T-shirt designs to help you celebrate in style—and don’t forget the extras!

✨ Fun Oktoberfest earrings
🍺 Tumblers
🥨 Can koozies
💛 And more festive finds!

Grab your shirt, add some fun accessories, and you’re ready to Prost! 🍻

Or shop online at Undertheyellowumbrellastore

📍 Under The Yellow Umbrella South
418 South Main St.
St. Charles, MO 63301

Under The Yellow Umbrella

09/16/2026

Shop at Under The Yellow Umbrella South for your collectors Historic St Charles Oktoberfest pin. 

CALLING ALL HAT PIN LOVERS!

Here's your chance to nab exclusive hat pins for your Tyrolean while supporting local businesses. 🤝

During September - when you spend $40 at a participating business on Historic Saint Charles Main Street and Frenchtown St. Charles, simply say the phrase:

"PROST FOR A PIN!"

and get one of three limited edition Hat Pins!

See the graphic for all of the participating business.

Make sure you don them at Saint Charles Oktoberfest - Sep. 25-27 in Frontier Park!

09/16/2026

Don’t forget to stop by Under The Yellow Umbrella South while you are strolling down Main Street enjoying the Apples and Spice Boutique Hop.

• Enter your name in our basket raffle!
• Create your own custom shaker ornament! We’ll have several adorable designs to choose from, including this fun apple-shaped ornament. 🍎
• Enjoy a special apple treat while you shop! 😋

Come shop, create, and celebrate with us! We can’t wait to see you at Under The Yellow Umbrella South! ☂️💛

📍 418 S. Main St., St. Charles
📅 Wednesday, September 16

09/15/2026

✨ Restocked & 20% Off! ✨

Artist Martha Lalinde has restocked her beautiful faith-based jewelry at Under The Yellow Umbrella South—and she’s offering 20% off! 💛

Stop in and shop her beautiful selection of rosaries, bracelets, and necklaces, each thoughtfully created and perfect for yourself or someone special.

🎄 And remember—it’s never too early to start your Christmas shopping! These meaningful pieces would make beautiful, heartfelt gifts this holiday season.

Come see the new selection and take advantage of the 20% savings while it lasts! ☂️✨

09/14/2026

🍎 Join us for the Main Street Boutique Hop! 🍎

Be sure to stop by Under The Yellow Umbrella South at 418 S. Main St. on Wednesday, September 16 for a fun day on Main Street!

✨ While you’re here:
• Enter your name in our basket raffle 🎟️
• Create your own custom shaker ornament! We’ll have several adorable designs to choose from, including this fun apple-shaped ornament. 🍎
• Enjoy a special apple treat while you shop! 😋

Come shop, create, and celebrate with us! We can’t wait to see you at Under The Yellow Umbrella South! ☂️💛

📍 418 S. Main St., St. Charles, MO 63301