Sign of the Arrow

Sign of the Arrow Sign of the Arrow is a non-profit specialty needlepoint and gift boutique. Knowledgeable staff and volunteers assist both novice and experienced needlepointers.

Sign of the Arrow, the premier destination for needlepoint shoppers, is widely known for its extensive selection of designer needlepoint, including hand-painted canvases, custom designs, custom finishing, furniture, fibers, trunk shows, and classes for all ages. The shop offers unique gifts, including decorative accessories, holiday decorations, sorority gifts, baby gifts, picture frames, statione

ry, and more. Sign of the Arrow was established in 1966 by the St. Louis Alumnae Club of Pi Beta Phi to provide philanthropic support to the community. The shop is staffed by nearly 100 community volunteers who give 19,000+ hours annually to help run Sign of the Arrow. ALL shop proceeds benefit area agencies. Since its inception, Sign of the Arrow has donated more than $4 million to 197+ local charities. Shoppers truly impact the lives of St. Louisans by shopping at Sign of the Arrow. Online shopping is available at Sign of the Arrow. For more information on needlepoint products and services at Sign of the Arrow, please log on to: www.signofthearrow.com or call 314.994.0606.

This class went “mad for plaid”! Using the shop’s zip code and signature purple as the base, they learned the ups and ...
06/22/2026

This class went “mad for plaid”! Using the shop’s zip code and signature purple as the base, they learned the ups and downs of stitching a plaid pattern!

Learn to needlepoint this summer and leave with a personalized keychain!
06/18/2026

Learn to needlepoint this summer and leave with a personalized keychain!

Thank you all for another fun night with Stitch & Cinema! 🪡🍿We had another packed house! Stay tuned to our stories for ...
06/18/2026

Thank you all for another fun night with Stitch & Cinema! 🪡🍿We had another packed house! Stay tuned to our stories for our August movie and date to be announced soon! (This time in a bigger theater!)



Only four months until our 60th anniversary! Gift items have been a staple at the Sign of the Arrow (SOA) since it opene...
06/17/2026

Only four months until our 60th anniversary!

Gift items have been a staple at the Sign of the Arrow (SOA) since it opened in 1966. Many were created by local artists, seamstresses, and bakers on a consignment basis. One volunteer’s daughter even made ceramic pots in her high school class and sold them in the shop’s craft area. For many years, SOA also carried Arrowcraft items from Arrowmont in Gatlinburg, Tennessee. Originally founded by Pi Beta Phi as a settlement school, Arrowmont later became a center for preserving traditional mountain crafts such as weaving, basketry, quilting, and woodworking.

Paper goods and cards have always been big sellers. The shop still features a rotating selection of note cards, gift bags, tissue paper, wrapping paper, napkins, guest towels, and calendars. Many customers say SOA has the best cards in town. One of the Founder’s daughters, and current volunteer, remembers sorting and matching cards for the shop when she was young.

In addition to the previously highlighted holiday gifts, SOA offers many other options. Housewarming gifts include dish towels, frames, and candles. For weddings or more formal occasions, the shop carries Beatriz Ball pieces and charcuterie accessories, from boards and recipe cards to knives. For a more personal gift, SOA also offers jewelry, handbags, and select clothing items. One jewelry line is created by local artist and Pi Beta Phi member Abby Keough. Hazel and Marie pearls are created by local artist, Katie Knapp Littlefield.

SOA also offers a wide range of home décor items, from pillows and door hangings to door mats and wreaths. Specialty soaps and lotions add a thoughtful touch to any bathroom. The shop also features a dedicated section of St. Louis and Missouri-themed items, including merchandise celebrating local sports teams—Go Cards, Go Blues, and Go StL City. There is also a collection of state and city glasses and towels. For college life, SOA carries Tervis tumblers and a variety of sorority items, including notepads and frames. And that is only the beginning…Come visit!

Thank you for supporting the shop’s mission to provide philanthropic outreach—over $4.1 million to date!!

New Stitchers Retreat ✔️ 3 brand new stitchers learning continental and basketweave, others becoming more comfortable wi...
06/08/2026

New Stitchers Retreat ✔️ 3 brand new stitchers learning continental and basketweave, others becoming more comfortable with their stitching skills and learning new stitches, and one instructor showing her beautiful piece! Up next—Christmas in July Retreat! Sign up using this link— https://www.paypal.com/ncp/payment/89FTN462SE3YW

Not your granny’s pillows…love the fabric and trim choices made by our Finishing Manager!
06/02/2026

Not your granny’s pillows…love the fabric and trim choices made by our Finishing Manager!

Shop today until 5:00. Come in to see new items from Spring Market and the trunk show from Flying Stitches Needlepoint! ...
05/23/2026

Shop today until 5:00. Come in to see new items from Spring Market and the trunk show from Flying Stitches Needlepoint! Save 20% on the Trunk Show and Greek & Collegiate canvases.

Two different classes recently…card making and the 3D needlepoint pumpkin!! Watch our social media for our upcoming clas...
05/18/2026

Two different classes recently…card making and the 3D needlepoint pumpkin!! Watch our social media for our upcoming classes and retreats!

Our 60th Anniversary in October is getting closer… In the early years of Sign of the Arrow (SOA), needlepoint was sold a...
05/17/2026

Our 60th Anniversary in October is getting closer…

In the early years of Sign of the Arrow (SOA), needlepoint was sold as kits. Soon after the shop opened, Susan Rowe (a local Pi Beta Phi alum and shop volunteer) offered painted needlepoint canvas designs on consignment to the shop. The line was called Arrowpoint. When she passed away, she bequeathed her designs to SOA and various artists reproduced them. Arrowpoint stockings continue to be painted, stitched and finished today.

In 1972, SOA began its tradition of Limited Edition Christmas ornaments. The shop still has the charted pattern available for each one. The range of ornament subjects is vast and often reflects the styles of the time or events in SOA’s history. For example, the 1991 Limited Edition Christmas ornament has a ‘25’ on the angel’s trumpet commemorating the shop’s 25th Anniversary. As a unique gift item, most of the Limited Edition Christmas ornaments were photographed and made into a puzzle which is sold at the shop! In addition, an ornament was designed for SOA’s 50th Anniversary and one is being designed for the 60th.

One customer has stitched 33 of the possible 54 Limited Edition Christmas ornaments. How many have you finished?

In 2021, the first Halloween Limited Edition ornament was created - Mischievous Mike (a mummy). Annual creations since then are Victorious Victor (a vampire), Jazzy Joyce (a flapper), Wicked Wanda (a witch), and Mellow Mac (a monster). There are many other canvases that are exclusive to the Sign of the Arrow in collaboration with different designers and artists.

Your purchasing, stitching, and finishing these projects and many others has helped Sign of the Arrow donate over $4.1 million since 1966. Thank you!

Address

9814 Clayton Road
St. Louis, MO
63124

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm
Saturday 9:30am - 5pm

Telephone

+18778697356

Website

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