07/31/2026
This is the hardest and the most important project I’ve ever created. And without a doubt, the hardest post I’ve ever had to write.
Mental health is still one of the harder conversations to have. If there’s anything we can do to help raise awareness, encourage kindness, or remind someone they’re not alone, we want to be part of that conversation.
Green is the color of mental health awareness, so I knew this bracelet had to be green.
Introducing the Collin Bracelet. 💚
Created in honor of Collin, a young man whose kindness and compassion left a lasting impact on everyone who knew him.
I hope you’ll take a moment to read the story behind this bracelet on our website and learn about the incredible life Collin lived. He was my honorary St. Louis nephew while attending Washington University. When I was pregnant with my Collins, I’ll never forget him asking if I was naming my daughter after him - he was 10. 🥹
The truth is, you never know what someone is carrying.
My hope is that this bracelet becomes a quiet symbol of kindness…a reminder to check in on the people you love and to let others know they are seen, valued, and never alone.
A portion of every Collin Bracelet sold will be donated to Collin’s Cocoa Foundation, helping continue his legacy through mental health awareness and su***de prevention.
Thank you, Ali, for trusting us with something so deeply meaningful. It is an honor to help carry Collin’s legacy forward.
💚 Wear it with purpose.
💚 Wear it for Collin.