Peterson's Floors

Peterson's Floors Peterson's Floors has been a family owned business for over 50 years. Welcome to Peterson's Floors, your number one source for all things floors.

Our company was crafted based on a continued void for good customer service in the flooring industry. We're dedicated to providing a wide selection across the best products. We are
particularly passionate about carpet, luxury vinyl, hardwood, laminate and tile
flooring. Peterson's Floors has experts on hand waiting to help you determine
your next steps in the buying experience. From high-end to the budget
conscious buyer, we have products to help meet all of your needs. We also
specialize in commercial jobs

The right carpet makes every room feel like the one you want to come home to. We carry DreamWeaver Spectrum II in 2157 R...
10/01/2026

The right carpet makes every room feel like the one you want to come home to. We carry DreamWeaver Spectrum II in 2157 Rain; soft underfoot, built to hold up to everyday life, and easy to love for years to come.

Visit us today at Peterson's Floors and let us help you find the right fit for your home.

09/29/2026

The unexpected spill is no match for the stain resistance of PureColor® technology.
Visit us today at Peterson's Floorsto explore durable, family-friendly styles like Brunswick in Natural Glow and keep your floors looking flawless!

Brunswick | 8129 Natural Glow

✨ Create a beautiful, pet-friendly space where every greeting is a joy! 🐾Lifestyle 4001 Playa, Smooth Sailing 2852 North...
09/24/2026

✨ Create a beautiful, pet-friendly space where every greeting is a joy! 🐾
Lifestyle 4001 Playa, Smooth Sailing 2852 North Star
Visit us today at https://www.petersonsfloors.com/!

09/24/2026

✨ NEW LUXURY VINYL TILE LOOKS ✨

We’re loving the newest looks from MSI! 🤍 The Trecento & XL Trecento collections bring the look of beautiful natural stone into your home with stylish, modern designs and the durability and easy maintenance of luxury vinyl tile.

Available in 12” x 24” and 18” x 36” sizes, these larger-format tiles create a clean, elevated look with fewer grout lines—perfect for kitchens, bathrooms, entryways, living spaces, and more!

With a variety of colors and stone-inspired looks to choose from, there’s a Trecento style to complement just about any home. 🏡✨

Stop by Peterson’s Floors to see the new looks and find the perfect flooring for your space!

📍 Visit our showroom! 132 Broad St. Story City, IA
📞 515-733-2031
📏 Free in-home measurements & estimates

09/22/2026

There are two kinds of people. Which one are you?

Whether you love to keep it neutral or colorful- we have something for you. Come shop our selection at Peterson's Floors!

Spectrum · 2157 Rain 💙
Spectrum · 4011 Skyvue 🤎

Warm tones are back, and we're here for it.After years of cool gray, the rooms worth remembering are coming back to wood...
09/17/2026

Warm tones are back, and we're here for it.
After years of cool gray, the rooms worth remembering are coming back to wood tones and warm neutrals — and floors like this one are leading the way.
This is San Lucas II in 8747 Sandy Mount, and it's worth seeing in person.
Stop by Peterson's Floors and see what warm can do for your space.

We all deserve a soft place to land after a big day. ☁️Shop all the colors in this line byvivisiting us today at Peterso...
09/15/2026

We all deserve a soft place to land after a big day. ☁️

Shop all the colors in this line byvivisiting us today at Peterson's Floors!

Monarch | 590 Royal

09/10/2026

When your little artists accidentally color outside the lines, stain-resistant DreamWeaver carpet in Astro ensures you never have to stress about the mess.

Our team of flooring experts is here to help you find the perfect worry-free floors for your family's busiest moments.

Astro · 4630 Russet

Visit us today at https://www.petersonsfloors.com/!

Mojave captures a calm and inviting atmosphere, whispering of endless horizons and soft, coastal breezes. 🌊 🏡Mojave II 3...
09/09/2026

Mojave captures a calm and inviting atmosphere, whispering of endless horizons and soft, coastal breezes. 🌊 🏡
Mojave II 3915 Highwinds
Visit us today at https://www.petersonsfloors.com/!

We will be closed on Saturday, September 5th & Monday, September 7th in honor of Labor Day!🤍We’ll reopen with our normal...
09/04/2026

We will be closed on Saturday, September 5th & Monday, September 7th in honor of Labor Day!🤍

We’ll reopen with our normal hours:
✨Tuesday–Friday 8:30 AM–4 PM
✨Saturday 9 AM–1 PM

Wishing you a safe and relaxing holiday weekend!❤️💙

Address

132 Broad Street
Story City, IA
50248

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 1pm

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