08/28/2026
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Concert Hall
Echoes with the soundsā¦of salesmen...
Corporate sponsorship of concert venues isn't exactly new. Back in the day, legendary rooms like Maple Leaf Gardens or the Hammersmith Odeon carried a sense of place, history or geographic swagger. Today, the Fifty Something Tour feels like reading through a trade journal for a massive corporate conglomerate.
The names have gone from classic civic landmarks to bizarre brand callouts that sound stranger by the year. Though itās not on the current Tour, Jiffy L**e Live in Bristow, Virginia always raised a smile when Rush played there.
Tonight, Little Caesars Arena in Detroit is on the menu. Little Caesars, founded in 1959, is a global fast-food chain famous for its budget-friendly, carryout "Hot-N-Ready" pizzas. Red Bruschetta anyone? SORRY! š¤Ŗ
In Canada, thereās the mysterious empire of Rogers. Who is this chap Roger, anyway? Heās managed to secure a Place in Edmonton (that clearly everyone knows about) and an entire Arena in Vancouver.
Across the pond, in Berlin, Rush lands at the Uber Arena, evoking the rather terrifying image of an entire stadium summoned via an app, possibly idling at the curb while emitting a vague scent of pine air freshener.
The list rolls on through banks, global airlines, telecom giants, durable workwear and tech brands.
But perhaps the most magnificent irony of all occurs in Manchester, England where Rush play Co-op Live in March next year - we canāt bloody wait!!! The whole modern Co-op movement started back in 1844 when 28 working-class textile workers in Rochdale - the Rochdale Society of Equitable Pioneers - pooled their money to sell honest, affordable (remember that term) food and share the profits fairly. Jump ahead to today and those humble 19th-century Lancashire roots are attached to a massive, state-of-the-art mega-arena where thousands of thirsty fans will queue up to pay an eye watering Ā£9.50 for a pint of Japanese lager thatās brewed in Rome! By 'eck, Iām not sure what the founders of the Co-op would make of that!
Anyway, have a wonderful time at Little Caesars tonight where you're guaranteed to have magnificent slice of Rush with ALL the toppings! š