09/10/2026
It’s Day 5 of the 2026 WA State Fair and it’s clear the ROYL collectors have an understanding of the moment. We saw a bunch more custies on opening day than our previous two years. That’s an awesome sign of things to come and the level of understanding we are seeing in comparison to the other years. We are still waiting to see if we can affect the rodeo goers in a way that grows their affinity with the brand. It’s nothing we can predict and time tells all but the ROYL is certainly finding its footing with our fair audience. That means something to us because ROYL’s original intent is as an anniversary graphic but its performance brought it to the fair and now it’s working hard on staying there. A double up tradition (1 during Anni, 1 during the Fair) doesn’t sound bad as a collector. But this is coming from collectors 😂.
eTceTera State Fair ROYL T-shirt exclusively for eTceTera x WA STATE FAIR happening in Puyallup Sept 4th - Sept 27th!!
**NOT AVAILABLE IN-STORE.