Hello Friends Boutique

Hello Friends Boutique 💕 Affordable style for every BODY. Shop online nationwide or visit us in Downtown Traverse City.

Women's fashion S–3X • Accessories • Gifts • Self-Care • Live shopping & the Hello Friends app. ✨ Welcome to Hello Friends Boutique! ✨
We’re all about bringing you stylish women’s clothing in sizes 0–26, along with shoes, accessories, fun snacks, and more. Every now and then, you’ll even find something for the guys and kiddos too! 💕

📲 Don’t miss out—download our FREE app at HFBapp.com for the easiest way to shop.

10/06/2026

Hello, Prime Time! FREE SHIPPING today & tomorrow!

Use code: PRIMETIME @ checkout

Apparently at one point in my life I thought buying a BUS was the solution to making my life easier. 😂🚌And honestly? At ...
10/06/2026

Apparently at one point in my life I thought buying a BUS was the solution to making my life easier. 😂🚌

And honestly? At the time…it kind of was.

Back when Hello Friends was still Heather’s Boutique and I was selling LuLaRoe, I was doing SO many events. Every one meant hauling racks, bins + bags of clothes, setting up an entire boutique, tearing it down and hauling it all home again.

It was EXHAUSTING.

So naturally I thought, you know what would make this easier?

BUYING A BUS. 😂

Instead of rebuilding my boutique at every event, we’d build it INSIDE the bus. Pull up, open the doors and shop!

And when I say we built it…I mean Eddie + my dad. 😂 I painted the ceiling, so obviously I played a critical role. 😜 But those two did the entire buildout. We even had a TV rotating photos of different styles.

My dad became my chauffeur + wingman. Could I drive it? Yep. But when I had an event, Dad wanted to be there. Always. ❤️ He’d drive, help me, crack jokes with the ladies and be there for whatever I needed.

And we had some ADVENTURES.

Once, we pulled into the yard of a newly built house for an event. It had been raining, the yard wasn’t finished and they assured us we’d be fine.
We were NOT fine. 😂

The bus SANK.

The women hosting grabbed a truck to pull us out and at one point the bus started sliding. I genuinely thought we were going to roll it. My dad and I were terrified, laughing and about to p*e our pants all at once. 😂

Somehow we got out. The bus survived. We survived. 😂

The kids were tiny then too, so they grew up right in the middle of all of it.

Looking back, this chapter feels a little insane. But I LOVE that we did it.

It was my family showing up and saying, okay…what are we doing next? And honestly, that’s been a theme throughout this entire business. ❤️

Eventually the bus chapter ended. LuLaRoe ended. Heather’s Boutique became Hello Friends. And the business changed about 47 more times. 😂

But I’ll never forget this one.

Would I do it again? Honestly…probably. 😂🚌

10/06/2026

HELLO, PRIME TIME! 🛒✨

Amazon gets Prime Days… so obviously we needed our own version. 😂

TODAY + TOMORROW:
✨ FREE SHIPPING
✨ Surprise deals dropping throughout both days
✨ New arrivals + HFB favorites

Use code PRIMETIME for FREE SHIPPING on the app OR at shophellofriends.com 💗

I’m kicking it all off LIVE at 12PM today — but you definitely don’t have to catch the live to shop. Keep checking back because you never know when a new Prime Time deal might drop. 👀

🛍️ www.shophellofriends.com
CODE: PRIMETIME

Let’s have some fun, friends! 💗

10/05/2026

House of Cottonwood - PREORDER! Plus cute fall fashion faves!

Live Sale!

Download our free app and join us! Use code: NEWFRIEND20 for 20% off your 1st purchase with HFB!

10/04/2026

ONE pair of jeans. FOUR different looks. 🐆

Apparently I couldn’t decide how to style these, so I just kept changing my shirt. 😂

A little sassy, a little casual, a little spooky and a whole lot of fall!

Our Leopard on the Loose High Rise Barrel Jeans are making it VERY easy to get dressed.

Now I need your help…

Which outfit are you picking?! 👀

🖤 1, 2, 3 or 4?! Tell me below!

🐆 Jeans available in sizes 0–15!

10/01/2026

Crochet, Olive Denim, POL Jackets & more! Join us live!

Welcome to Hello Friends Boutique! We carry sizes S-3XL in most items - join us!

Shipping is $5.95 flat rate with a 12 hour free shipping window to follow. We ship within 3 business days from Traverse City, MI.

FREE LOCAL PICK UP @ OUR STORE! 330 E Front St. Traverse City, MI 49684

Download our FREE app! Use code: NEWFRIEND20 on your first order for 20% off!

Questions? Reach out! [email protected]

We accept SEZZLE! A buy now, pay later option! Sign up for this at checkout.

09/30/2026

Some things are just TOO good to not bring back year after year. 😍

These tops have been a Hello Friends favorite for YEARS, and for good reason! They’re ridiculously comfortable, easy to throw on, and just one of those pieces you’ll find yourself reaching for over and over.

We love bringing them back in fresh colors each season, and these two are giving us all the fall vibes. 🍂

Now the hard part… are you team MAROON or BURNT ORANGE?! 👇🩷🧡

09/29/2026

Bringing you the CUTEST fall styles today with Heather!

We carry sizes S-3XL.

Download our app & join us!
Use code: NEWFRIEND20 for 20% off your first purchase!

09/29/2026

Leopard print AND a barrel leg?! 🐆

Okayyyy, these are FUN. 😍

A little wild, a little different, and I’m absolutely here for it.

Meet our Leopard on the Loose High Rise Barrel Jeans!

🐆 Sizes 0–15 available!

Tell me… are we feeling the leopard?! 👀👇

📍 TRAVERSE CITY FRIENDS! THIS ONE'S FOR YOU! 🍂Okay, we're trying something NEW at Hello Friends, and I'm so excited abou...
09/28/2026

📍 TRAVERSE CITY FRIENDS! THIS ONE'S FOR YOU! 🍂

Okay, we're trying something NEW at Hello Friends, and I'm so excited about this one!

I've been wanting to do more things at the store that aren't just about shopping. Getting together, meeting new friends, and building a little community right here in Traverse City.

So we're kicking things off with PUMPKINS & PALS! 🎃

Join us Wednesday, October 14th, from 6–8 PM for a little fall craft night!

We'll be decorating the cutest pumpkins with dried flowers and fall napkins, sipping w**e from our friends at Rove Estates 🍷, and just having a fun evening together!

Your $25 ticket includes your pumpkin, all the supplies, and a little shopping perk that evening!

We're keeping our first one small with only 15 spots available.

Come with a girlfriend or come solo! That's kind of the whole point of this. 🩷

🎟️ Grab your spot here: https://shophellofriends.com/collections/locals/products/local-event-pumpkins-pals-fall-craft-night-%F0%9F%8D%82

📍 IN PERSON at Hello Friends Boutique in downtown Traverse City!

Address

330 E Front Street
Traverse City, MI
49686

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 10pm - 5pm

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