21/08/2026
🧼 YOUR CLEANING PRODUCTS MIGHT NOT BE AS INDEPENDENT AS YOU THINK.
Hey friends—time to look behind the label.
Method isn't an independent company. Neither are Mrs. Meyer's Clean Day, Ecover, Babyganics, Stasher, or Sun Bum. They're all owned by SC Johnson, one of the largest Republican donors in Wisconsin.
That's the trap of the cleaning aisle: you think you're making a better choice when you swap one product for another—but sometimes you're still sending your money to the same corporate headquarters.
🌊 MEET WILD WATERS SOAPERY
Kelly Beumer started Wild Waters Soapery in Salt Lake City in 2018 because she was sick of plastic in the ocean and chemicals in the air, and because she wanted her granddaughter to grow up on rivers where the otters and the herons were still there to point at.
The result? A business built around sustainability:
♻️ No plastic packaging
🌿 Colors from clays and herbs
🌱 Essential oils selected with environmental impact in mind
☀️ Powered by solar and wind
📦 Recycled and repurposed materials
Shop here: https://minocquamarketplace.com/collections/vendors?q=Wild%20Waters%20Soapery