Surefoot

08/18/2026

The Flex Sneaker.
You count your ski days. Your feet count all 365. Work days, travel days, errand days. It moves like a sneaker and supports like Surefoot. Every pair built around the insole that fits your feet.
Seven colors and patterns, in collaboration with Okepas
Shop the Flex Sneaker → link in bio
Tag someone who’s on their feet all day 👀

A cushioning EVA midsole made with bio-circular, plant-based foams. A flexible outsole that grips, moves with you, and wipes clean.

That red arrow represents the laser that traces up your heel during your foot scan. That scan shapes the insole these shoes are built around, keeping your whole body in alignment.

08/04/2026

The classic clog.
Mornings, kitchens, back doors, quick errands. It slips on like the easy choice and supports like the deliberate one, every pair built around the insole that fits your feet.
Three colors, all live now.
Shop the classic clog → link in bio

The micro-adjustable buckle should look familiar, born from our ski boot heritage.

Grip soles, supportive interior, premium suede outside. Double-stitched and low-profile.

07/27/2026

It’s here. ☀️
The Surefoot summer collection just dropped — clogs and sandals, every pair built around your insole.
Been scanned at Surefoot? Your custom shoes can ship straight to your door.
New to us? Take our 10-second arch test to find your Conforma match — no scan needed.
The same fit you trust from your ski boots. Now for the rest of the year.
👟 And our sneakers — in collaboration with Okepas, are coming soon. Stay tuned.
Shop what’s live → link in bio
Tag someone whose feet could use this 👀

07/22/2026

You trusted us with your ski boots. Now let’s talk about the rest of the year.
Introducing the Surefoot summer collection — clogs, sandals, and sneakers, every pair built around the insole that fits your feet. Aligned every day, not just on the mountain.
Landing soon. 👀

06/18/2026

The snow may have been scarce this year, but the fits were not. making the most of every inch. See you next season. 🤍

06/10/2026

Built for Big Days.
When you’re focused on the line ahead, the last thing you should be thinking about is your boots. That’s our job.

05/06/2026

POV: your Surefoot boots have seen more summits than most people’s hiking shoes

04/23/2026

Which color are you reaching for? Our Lined Clogs were designed to fit your custom orthotics or Conforma insoles — so the comfort you know on the mountain comes home with you. Perfect for that ‘is it spring yet?’ weather.

04/16/2026

A couple familiar faces in the shop this season—great having Steve Carell and Rob Lowe stop by!

04/13/2026

Some of our favorite shots from this year! 📸

12/30/2025

11/29/2025

The Brothers Who Built Skiing’s Boot Culture The first Surefoot shop wasn’t much to look at—just a narrow room in Park City, Utah, with two ski-boot brands on the wall. It was 1982, and brothers Bob and Russ Shay were barely out of their racing years. That tiny

11/30/2023

Planning a holiday escape? ⛄️ Make Surefoot your first stop for the ultimate fit! Book your fitting now on our website and ski into the holidays with confidence. ⁣

08/29/2023

Don't miss out! This weekend, visit us for our annual Labor Day Sale, at select stores only.

07/01/2023

🏔 Exciting news! 🏔 We heard you loud and clear, and we're thrilled to announce we're bringing Surefoot to Big Sky, MT this fall! 🙌

12/25/2022

Merry Christmas and Happy Holidays from all of the guys at Surefoot in Vail! 🎁🎉⛷🎄⛄️❄️

09/09/2022

Our snowmaking team is hard at work preparing for winter. They're about a month away from lighting up our snowmaking equipment!

09/08/2022