02/12/2021
Ahhhh, the Valentine’s Day weekend is a-a-lmost here! Yay! 👩❤️💋👨 But before we hit the full celebration mode, I wanted to do some form of Friday introduction today and give you a little bts tour into our new brand Fleur Avenue Events - the wedding planning, design, and floral studio - and our branding process 🤩
We went through one of our initial branding stages with Kadie with and couldn’t be happier about the outcome ✨✨✨ Kadie created a perfect logo suite and other graphic design components for Fleur Avenue. It truly reflects the aesthetics of the brand and speaks to our ideal client.
Our main logo combines three (!) font variations. If you are a graphic designer, you know it can be challenging to create a cohesive and visually appealing look once you start adding variety of elements to design process🤔 Kadie did absolutely amazing job translating the overall brand’s style, our origins concept, and brand values into the customized and tailored look, just like the experience our clients will have with the studio 🪄 Simply magic! 🪄
Translating our vision for the brand, the logo concept is elegant and luxurious, an upscale editorial style that matches the tone of Fleur Avenue’s design and styling. This look feels very relevant to the wedding industry, while adding a bit of sophisticated, high-end flair without looking too formal and unapproachable. Different components of the logo suite are both classic and modern elements that make this perfect first impression and connection point with our potential clients from the beginning.
Swipe along to see a modern monogram sub-logo and classic hand drawn rose illustration that we can’t wait to use in our digital and print collateral, merchandise, and just about anywhere ☺️ Happy Friday! ✨