07/15/2023
Viva Magenta: 2023 Pantone® Color of the Year
While the last year seemed to be shaped by the unconventional, the Pantone Color Institute™ undoubtedly felt the call to choose a shade reflective of the world’s past, present, and future when deciding its Pantone® Color of the Year. In 2022, a never-before-seen shade inspired vibrancy and curiosity, especially following the pandemic. Moving forward, Viva Magenta encourages perspective, innovation, and expansive possibilities in 2023.
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