09/17/2026
To our Waterloo community 🧡,
With heavy hearts and full minds, we are sharing the news of the bittersweet decision to close our doors at Bella Loo’s by the end of this year.
💕 Bella Loo’s has been a labor of love for us, but between navigating economical changes, working our full-time jobs, and trying to keep up with our growing families/busy lives, we simply don't have the hours left in the day to give the boutique the dedication it deserves. Family comes first, and it’s time for us to pour that valued time back into our homes and loved ones.
We have loved every single moment spent in Waterloo. From helping you find the perfect outfit to sharing life's moments across the counter, serving this town has been an absolute privilege.
As we prepare to close this chapter, we need your support one last time! Everything in the store must go—including all inventory, jewelry, store decor, furniture, displays, and fixtures. We will be liquidating everything with major sales starting immediately.
‼️‼️ Important Dates & Events:
Witches Night Out & Pumpkin Fest: 🎃🧙🏼♀️ We will officially still be open for both of these favorite local events! Grab your girlfriends, plan a fun outing, and come shop some unbelievable deals for yourselves—or get a jump start on gift shopping for others.
🗓️ We will be changing some of our hours for October and hope to have a calendar posted by next week so you all can check back here for days and hours open for operation!
Please stop in, say goodbye, snag some amazing final deals, and help us go out with a smile. Thank you from the bottom of our hearts for welcoming us, supporting our small business dream, and making these years of being business owners unforgettable.
It’s been an absolute pleasure, Waterloo! 🛍️💕
With all our love and gratitude!
Alyssa and Jacob Frank
Paige and Alex Pellmann
