08/31/2026
Well MFers, this is a hard one. After six years, we have made the incredibly difficult decision to close the Musky Fool fly shop.
We started Musky Fool in 2020 because we thought the fly-fishing world could use something different. A shop that took fishing seriously without taking itself too seriously. A place that wholeheartedly welcomed every angler. We wanted to bring that local fly shop experience to anglers everywhere, share our love of fishing, stand up for our fisheries, and build a brand that meant something to people and a shop that felt different than anything else in fly fishing.
What started as us packing orders in our basement every night became a real fly shop, an incredible team, tens of thousands of customers, a podcast, friendships, fish we’ll never forget, and a community far bigger than anything we imagined.
But the truth is, the realities of running a full-service fly shop have made it increasingly difficult to keep building Musky Fool the way we believe it should be built. We believed deeply in this place, put everything we had behind it, and gave it absolute hell. That’s what makes this so damn hard.
The Musky Fool fly shop is closing, and everything has to go. We need your help selling through our inventory. Every purchase genuinely helps our family finish this chapter. Head to muskyfool.com and stock up at a discount. Once it’s gone, it’s gone.
To everyone who ordered from us, walked through our doors, listened to the podcast, watched a film, wore our gear, booked a trip, came to an event, or told someone about Musky Fool: thank you. You believed in this weird little fly shop from Wisconsin and made Musky Fool into something far bigger than us. And to our incredible staff, thank you for caring about this place and our customers as deeply as we did. We could not have built it without you.
One more important thing: Musky Fool isn’t going away. The fly shop is closing. The Musky Fool brand is not. We’re going to go find what made Musky Fool special in the first place. More on that soon.
What an incredible chapter.
With love,
Dan and Jenn
