South River Fly Shop

09/10/2026

Summer is coming to an end and the cool flowing waters of the South River are freshly stocked with feisty Rainbows. Take advantage of the cooler days and some great terrestrial dry fly fishing right here in Downtown Waynesboro! Come by and check out our new location at 200 E Main Street for some great end of summer close outs on gear from Hardy, Echo, Redington and more.

09/10/2026

We have two coming in October!
These won’t last long so give us a call to reserve yours today!

You voted, we built it.

When we put our next limited-edition River Quiver pattern up to a vote, this camo was the overwhelming favorite, taking more than 2/3 of the vote.

So we made it happen.

Introducing the Limited Edition Camo River Quiver, featuring a premium pattern chosen by our Instagram community and built with the same protection that keeps your rods secure, rigged, and ready to fish.

Available for two weeks only.

09/06/2026

Perfect Downtown Brown from this morning on the South River and a reminder that we will be closed Monday September 7th for Labor Day.

08/13/2026

WE’RE OPEN!! Still a lot of work to do, but thanks to our amazing staff and friends of the shop, we are ready. Stop in for some deals too good to miss out on.

08/08/2026

We’re Moving!
New location is 200 E Main Street - At the Main Street Bridge!
We will be closed for business starting 8/10 for a couple days to get everything moved over.
WE ARE OPEN SATURDAY 8/8 AND SUNDAY 8/9 AT THE CURRENT LOCATION.

07/12/2026

Smallmouth trips have great lately and the rain is keeping us in the game! Have some availability the rest of the month!

07/03/2026

In observance of Independence Day, we will be closed on the Fourth of July. Have a safe, happy Fourth with your family and friends, stay hydrated, and we'll see you on Sunday, normal hours of Noon-4pm.

06/18/2026

Make Father’s Day special with a gift of a memorable day on the river with our professional guides here at South River Fly Shop or stop in and grab him some new gear for his fly-fishing adventures.

05/24/2026

We will be closed on Monday 5/25/2026 in observance of Memorial Day

05/23/2026

Stop in the South River Fly Shop and check out the full lineup of Grundéns waders! The Vector lineup is unmatched in abrasion and puncture resistance. See what happens when a 100 year old company decides to dominate the wader market.