Ernest & Alice

09/25/2026

It’s all in the details. ✨

Sleeves with a little drama. A bow that knows she’s the main character. Embroidery that deserves a closer look. A collar with personality. Trim that wasn’t invited to be boring, and a print that definitely wants to be noticed.

Those little details are what make you stop and look twice. And when your clothes have this much personality? Keep the rest simple and let them have their moment.

Because Fall fashion doesn’t have to be all about the Autumn color palette.

What’s your favorite detail to wear? Embroidery🪡, smocking, bows🎀, a fun collar?

❓What celeb do you think dresses with the most personality??

09/24/2026

09/23/2026

Plum + chartreuse… hear us out. 🍇💚

We saw these rich, unexpected colors popping up all over the Fall runways, and we are HERE for them.

Plum brings all the Fall feels, while that punch of chartreuse keeps things fresh, fun and just a little unpredictable. Basically, exactly how we like to get dressed around here. 😉

And bonus: it actually works for a Texas Fall, when the calendar says sweaters but the temperature says absolutely not. 😂

Wear plum + chartreuse together for a bold color moment, or break them up with your favorite denim, stripes and Fall neutrals. If you’re looking for Fall outfit ideas, transitional style and Fall fashion trends you can actually wear right now, these colors are an easy way to make your wardrobe feel new without waiting for sweater weather.

Consider this your sign to venture beyond the usual brown and rust this Fall. Sometimes the colors you wouldn’t think to put together are the ones that make the best outfit. 🍇💚✨

09/22/2026

Which Fall look would you wear first? 🍂✨

Fall walked into Tuesday Try-On and brought plenty of personality! From stripes and moody Fall florals to Autumn plaid and playful animal print, these looks are full of rich color, beautiful prints and unexpected details.

And because Texas Fall likes to take its sweet time, you can wear them now with sandals or sneakers, then bring out the boots and layers when the temperatures finally decide to cool down.

Polished, playful and never too predictable.

Tell us in the comments: which Fall dress is your favorite? 🤎

09/22/2026

Happy first day of Fall ya’ll! 🍂🍁

Welcome to Fall in the South, where the pumpkins are out, the candles are lit, and it’s somehow still 90° outside.

Summer style in a Fall palette. ☀️🤎

09/21/2026

The candles smell like Fall, the pumpkin spice is flowing, and Texas is still pretending it’s the middle of July. 🍂☀️

Our newest transitional Fall arrivals make dressing for the season a little easier. Think rich Fall colors, printed maxi dresses, lightweight embroidered tops, striped button-downs and wide-leg denim that you can wear now and layer later.

These are the pieces we love for Fall in Texas: comfortable, colorful and easy to dress up or down without dressing for weather we don’t actually have yet. 😉

Shop women’s Fall clothing and new arrivals in our downtown Weatherford boutique or online at shopernestandalice.com

09/19/2026

POV: You & your coworker show up wearing the same thing!😆

When your closets are both basically Ernest & Alice, an accidental matching moment is bound to happen. 😉 From easy everyday tops and flattering denim to those wear-on-repeat pieces you both had to have, apparently great minds—and great wardrobes—think alike.

Consider this your sign to grab the piece you’ve been eyeing before your coworker beats you to it. 😂

👯 Tag the coworker or bestie you’d accidentally twin with!

09/18/2026

Friday Night Lights 🏈✨

There’s just something about football season in Texas. Friday night lights, Saturday games, running into friends in the stands…and of course, figuring out what we’re going to wear. 😉

We’ve been having so much fun putting together game day looks that still feel like you. A great graphic tee, an oversized button-down, a fun hat or an easy dress you can actually be comfortable in for the whole game.

Whether you’re cheering on your hometown team or heading to a college game for Parent’s Weekend, we’ve got you covered.

Because around here, game day is about a whole lot more than football. 🏈🤍