Ernest & Alice

08/10/2026

Nothing we love more than compliments 😉

Only a couple more days until school start! Girls get your wardrobe ready for school & of course, mamas, yall need to look cool too 🤩🛍️

08/08/2026

Tax Free Weekend called and it says you need new back to school clothes! Stop by and refresh your closet for back to school whether you’re a student, teacher, or parents who just wants new cool looks! 👗🛍️🫶🏻📚

08/06/2026

Kinda chic to…. make your dreams a reality ✨🫶🏻💕🤞🏻

08/06/2026

When the transition isn’t transitioning!!

We love our E&A girls, they are the cutest!!

08/04/2026

New year, new looks 📚✨

Step into the school year with confidence in styles that are as cute as they are comfortable!!

Stop by and find your new favorite back-to-school outfit before it’s gone! 🍎🤍

Don’t forget, teachers get 10% off! Come shop with us 8/7 & 8/8 for Tax Free Weekend!

08/03/2026

Get your girls ready for the classroom at Ernest & Alice and SAVE! This Friday & Saturday, 10:00-6:00

🛍️ Tax-Free Weekend is Almost Here! August 7-9th🎉
It's the perfect time to save on qualifying clothing, footwear, school supplies, and backpacks—and it's an even better time to SHOP LOCAL! ❤️
When you choose Weatherford & Parker County businesses, you're not just checking off your back-to-school list—you’re investing in local jobs, supporting your neighbors, and helping keep our community strong.
🛒 Shop local. Save local. Support local.
For a complete list of qualifying tax-free items and frequently asked questions, visit the Texas Comptroller's website:
🔗 https://comptroller.texas.gov/taxes/publications/98-490/
Thank you for supporting our local businesses and making a difference right here in Weatherford & Parker County! 💙🍑

08/03/2026

Snag these great transitional pieces in store and online! 🍂🍃☀️✨

When fall is still 100 degrees, we have to get creative! 😉

Shop the link in bio!

08/01/2026

Romanticize your life and be the main character in Dolce Vita! ✨☀️🍋

Shop online now!

07/31/2026

We are thrilled to have IDA MAE HOME at Ernest & Alice!
💕🧵✨🤩

Find it in Weatherford exclusively at our store!

07/31/2026

Sun soaked, effortlessly chic, and made for your next getaway☀️✨

Our *Dolce Vita* drop has arrived with breezy silhouettes, dreamy prints, and timeless pieces you’ll reach for all season long. Whether you’re headed to brunch, the beach, or your next vacation, these styles were made for living the sweet life

Shop the collection in-store + online before your favorites are gone 🤍🍋