03/08/2023
On this , QVC is thrilled to announce acclaimed actor, best-selling author, changemaker and disability advocate as Brand Ambassador for Accessibility! Together, we're on a journey to creating a more inclusive shopping experience. Having revealed her own diagnosis of Multiple Sclerosis, Selma brings an authentic perspective and powerful voice and ear that will drive more awareness about disability inclusion and help QVC connect with shoppers around accessibility. Our collaboration will create a shopping experience with a wider range of solution-based products where everyone feels seen.
Follow along QVC's Instagram Stories today and tomorrow as Selma arrives at QVC Studio Park to take part in Qurate Retail Group’s International Women's Day celebration, and helps us "go there" with real, honest and important conversations about bringing shopping to life – for everyone.
To learn more, click here: https://corporate.qvc.com/newsroom/pressrelease/qvc-announces-expanded-commitment-to-accessible-product-assortments-video-shopping-experiences/
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Photo Thumbnail: Selma Blair, QVC Brand Ambassador for Accessibility, sits on a plush teal sofa with her dog, Scout. She wears a hot pink suit and uses a black and gold cane.
Video Description: Selma Blair, QVC Brand Ambassador for Accessibility, sits on a plush red sofa, wearing a light pink, sparkling short-sleeved top, white pants, and a gold, square necklace while holding a Lucite cane. Selma’s dog Scout is lying on the floor to the right of the couch next to Selma. Selma shares her experience with MS, and the importance of having a wide selection of products available that are both functional and fashionable. She's excited to work together with QVC as they launch a dedicated Accessible & Adaptive category with hundreds of products. Portions of the video include photoshoots and on-air demonstrations of accessible and adaptive products.