08/19/2026
The story behind the candles. It begins here.
A few times a year, we sit down with our friend Ali of Currently Co. to see what she’s been creating and talk about what’s up next for give.
And naturally… I bring the spreadsheets 🤣
Past sales, customer favorites, what’s new, what’s trending - we consider all the “data” to help us decide what earns a spot on our shelves.
The art and the analytics… this is the fun part.
By the time we arrive, Ali has already done much of the creative work - developing fragrances, choosing vessels, designing labels and curating a beautiful seasonal collection.
So Liz and I got to experience them all, and then choose what this fall will look like at give.
The details matter. < Color. Shape. Finish. Fragrance.>
Ali has an incredible eye for putting it all together - she creates candles that smell heavenly and look beautiful sitting in any home.
And while her proposed fall lineup was an easy YES, our workspace was also covered with possibilities for what comes next…
Let’s ALSO talk about the holiday season + a private label scent, shall we? 🩶
We love this small business partnership. give. + Currently Co.
Over the years, our relationship with Ali has grown right alongside each of our businesses. It’s built on trust, creativity, friendship and a shared love of bringing really good things to you.
The fall collection has arrived.
You’ll find the entire Currently Co. fall collection at give. now. Come experience it for yourself - we have a feeling you’ll love it too.
But don’t worry… it doesn’t end here. We’ve done a little dreaming about what’s next.
More to come.
