BicycleWise

BicycleWise BicycleWise & Sports Fitness is a local bike shop operated by Liz & John Sotherland who are dedicated to helping people enjoy the outdoors.

BicycleWise is home of Sotherland Custom Bicycles.

07/23/2026

Clearing out the shop SALE
Fri & Sat
July 24th & 25th
9am-Noon

Today's ride is calling... 👀🏔️ Mountain🪨 Gravel🛣️ RoadWhich one are you choosing?Drop your answer in the comments! ⬇️
07/22/2026

Today's ride is calling... 👀

🏔️ Mountain
🪨 Gravel
🛣️ Road

Which one are you choosing?

Drop your answer in the comments! ⬇️

Your city has no limits, and neither do you.With the Vida E+ EX, every street becomes yours to explore. Set your pace, s...
07/15/2026

Your city has no limits, and neither do you.

With the Vida E+ EX, every street becomes yours to explore. Set your pace, settle into the ride, and discover more of what your city has to offer.

Built for everyday adventures, the Vida E+ EX combines comfort, confidence, and smart features to help you ride further and move freely on your own terms.

✅ 140mm Travel Dropper Post�
✅ 80mm Travel Suspension Fork
�✅ Integrated Front Light + Rear Brake Light Signal

Whether you’re chasing the morning, crossing town, or simply riding for the joy of it, the Vida E+ EX is ready for wherever the day takes you.

Learn more on the Momentum website or visit BicycleWise & Sports Fitness, LLC to experience the ride.
Ride relaxed. Go further. Feel unstoppable.

06/30/2026

Located near his home in Cornwall, England, Giant Freeride athlete spends more time digging and riding at than at any other trail network in the world.

Tune in to see Tom shred his Reign SX on his home trails in "Working From Home", now live!

Watch here → Link in profile

🎥:
📷:

https://pbxx.it/DJvN18

Summer rides just hit different ☀️The early morning rollouts.The extra-long route home.The café stop that somehow turns ...
06/24/2026

Summer rides just hit different ☀️

The early morning rollouts.
The extra-long route home.
The café stop that somehow turns into
another 20 miles.

The Avail Advanced is built for the days you don't want to end. Comfortable enough for all-day adventures, efficient enough for big climbs, and capable enough for whatever road catches your eye along the way.

Because the best summer rides always seem to go a little farther than planned.

06/03/2026

Urban jungle or gravel escape? 🌆🌿

The Devote is ready for it all. Fast, capable, and built for adventure—where will you take it next?

Drop your dream route below 👇

to shop the Devote Gravel lineup.

From a Gold award at the Taipei Cycle d&i Awards to rave media reviews across the globe, Giant Seek is redefining what a...
05/29/2026

From a Gold award at the Taipei Cycle d&i Awards to rave media reviews across the globe, Giant Seek is redefining what a youth road bike can be. 🤩

In their statement, the Awards jury wrote: ‘Giant’s Seek is specially designed for young riders, striking a strong balance between specialized design and high-performance quality. By nurturing the next generation of cyclists, it supports industry growth and promotes a positive cycling culture, delivering a lasting impact on the future of the cycling community.

Read more → Link in profile

Trail curious? The Liv Tempt is ready when you are. ⛰️From dirt paths and gravel cut-throughs to weekend trail rides, th...
05/25/2026

Trail curious? The Liv Tempt is ready when you are. ⛰️

From dirt paths and gravel cut-throughs to weekend trail rides, this hardtail is built to help you ride with confidence wherever the day takes you. With stable handling, capable off-road control, and a versatile design, the Tempt feels just as at home on local trails as it does cruising around town.

Adventure starts the moment you leave the pavement ✨

03/27/2026

Parents ask us all the time: "Which bike will she actually grow INTO?"

Honestly? The Liv STP lineup was built for exactly that question.

From the STP 20 (hello, first singletrack!) all the way to the STP 26 (she's airing it out now 👀) — these bikes grow with your rider's confidence, not just their height.

Stop by and see them in person. We'll help you pick the right one.

⚡ 1000% fun incoming!The Liv STP 24 is built to help young riders go bigger on the trails, at the pump track, and everyw...
01/23/2026

⚡ 1000% fun incoming!

The Liv STP 24 is built to help young riders go bigger on the trails, at the pump track, and everywhere in between.

• Youth-tuned suspension and tough components

• Sized just right for 125 to 145 cm riders

• Geometry made for pumping, carving, and catching air

Level up your ride—stop by BicycleWise & Sports Fitness, LLC to learn more!

Address

1155 W Main Street
Whitewater, WI
53190

Telephone

+12624734730

Website

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