11/01/2026
This Weeks Interview #2 is Lana Malchow! I choose her because she is something that is somewhat unexpected in this industry and yet she is so smart, funny, knowledgeable and helpful! I'm still working on Kris, maybe I can get her for the J&J Follow up down the road! Although spoiler alert to big Jim, not sure if he knows the kids future plans..... without further delay... MEET LANA and get to know a little more about her!
I’m Lana Malchow! I’m originally from Cambridge, WI and made my way up to Waupaca after meeting my husband, Jimmy. I work at Malchows Sport Shop and J&J Transplant Aquatic Nursery, LLC in Wild Rose. I went to college for Occupational Therapy, graduated and worked at an amazing nursing home job that I loved in Oshkosh for a few years before pursuing this new career after my husband and I had some long-term goal conversations. Our long-term plan included Jimmy taking over his family businesses, and that he would need my help. I also knew I wanted extra time with my kids while they were still babies, and this was going to allow me to do that. So I quit my job and decided to start learning the ropes on 2 topics and businesses I originally was not familiar with.
Once I started learning more and working with my in-laws, I knew I wanted to continue off the foundation Jim & Kris set to see how much more we could accomplish. I work with the mindset that we always can, and will, get bigger & better. The business has my last name in it after all, I want to make sure I’m doing everything I can to get people to know and love it (or hate it, but that’s their problem!).
I started becoming more involved in community events, holding our own events, and getting to know other community members who own or work at local businesses. I took over our social media pages, built both of our websites, do all of our marketing/advertising, and do our office work, ordering, invoicing, shipping, etc. Although this was not the path I thought I’d be on, I’m glad to be in a position to be a working mom who feels I have the best of both worlds, to work with my husband daily and bounce ideas off of, be a future Waushara County business owner, and to hopefully make a difference in this community I work in, along with the community I live in.
www.MalchowsSportShop.com