The Williamsburg General Store

The Williamsburg General Store Williamsburg's most unique shopping experience. A variety of gifts, souvenirs, apparel, and home decor. Bigfoot's Ice Cream Shack is located inside!
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✨🐶 Cute NEW Tees from Simply Southern! 🐶✨We are loving these adorable new Simply Southern designs! 💕 From sweet pups in ...
08/22/2026

✨🐶 Cute NEW Tees from Simply Southern! 🐶✨
We are loving these adorable new Simply Southern designs! 💕 From sweet pups in cowboy hats to adventure-ready pups riding along, these tees are full of Southern charm and personality! 🤠🐾
Perfect for everyday wear, they’re cute, comfy, and sure to be a favorite! ❤️
Come check out the newest Simply Southern arrivals at Williamsburg General Store and grab your favorite before it’s gone! 🛍️

🎩 HATS THAT SPEAK YOUR STYLE! 🤠Looking for the perfect hat? We’ve got some fun new styles at the General Store! Here ar...
08/20/2026

🎩 HATS THAT SPEAK YOUR STYLE! 🤠
Looking for the perfect hat? We’ve got some fun new styles at the General Store! Here are my favorites, but we have a lot more styles....
From RAD DAD to HOWDY Y’ALL and even COFFEE MAKES ME NICER, there’s a hat for every mood and personality. 😎
Stop by and find your favorite before they’re gone! 🧢❤️

🥁🇺🇸 Don’t Miss Our Fife & Drum Performances! 🇺🇸🥁Make sure to stop by and experience the sounds of history Thursday throu...
08/13/2026

🥁🇺🇸 Don’t Miss Our Fife & Drum Performances! 🇺🇸🥁
Make sure to stop by and experience the sounds of history Thursday through Sunday, from 7 PM–9 PM! 🎶
Our Fife & Drum performers are located at our Richmond Road entrance, making it the perfect evening activity while you’re visiting Williamsburg.
🍦 Grab some ice cream from Bigfoot’s Ice Cream Shack, find a seat on our deck, and sit back and enjoy the performance!
📅 Performances run Thursday–Sunday through August 23rd.
⚠️ The final performance of the season will be Sunday, August 23rd!
Don’t wait—come enjoy this special Williamsburg tradition before the season ends! ❤️🇺🇸

🚨 NEW NEEDOH DROP TODAY! 🚨 🌈✨ We just got a fresh drop featuring some seriously squishy favorites! 💕🧡💚From Nice Ice Baby...
08/12/2026

🚨 NEW NEEDOH DROP TODAY! 🚨
🌈✨ We just got a fresh drop featuring some seriously squishy favorites! 💕🧡💚
From Nice Ice Baby to Super NeeDoh, SnowBall NeeDoh & Crunch — there’s plenty of squishy goodness to choose from! 😍
🔥 Come grab your favorite before they’re gone!
📍 Stop by Williamsburg General Store today!

🍂✨ NEW PUPPY LOVE & KITTY KITTY! ✨🍂Follow the yellow brick road to some wickedly cute new styles! 🐾💚💗Our newest Puppy Lo...
08/11/2026

🍂✨ NEW PUPPY LOVE & KITTY KITTY! ✨🍂
Follow the yellow brick road to some wickedly cute new styles! 🐾💚💗
Our newest Puppy Love & Kitty Kitty tees are here, and they’re perfect for adding a little magic to your fall wardrobe! 🧙‍♀️🍁🐶🐱
🌟 BOGO — BUY ONE, GET ONE! 🌟
Mix, match, and pick your favorites!
From adorable pups to magical kitties, these designs are sure to make you say “There’s no place like home!” 💚💛
🛍️ Stop by Williamsburg General Store and grab yours before they’re gone!

🌟 STAFF PICK OF THE WEEK — FROM DIAMOND! 🌟Meet Diamond, our newest staff member! 💎 We asked her to pick one of her favor...
08/08/2026

🌟 STAFF PICK OF THE WEEK — FROM DIAMOND! 🌟
Meet Diamond, our newest staff member! 💎 We asked her to pick one of her favorite items in the store, and she chose this super-soft Williamsburg, Virginia hoodie! 🏡
Diamond loves it because it’s camo, so soft and cozy, AND it reps her hometown of Williamsburg! ❤️
🍂 Perfect for those cool evenings, cozy days, and showing off your love for Williamsburg!
And the best part? This hoodie comes in four different colorways! 🙌
Stop by The Williamsburg General Store and find your favorite! 🛍️

🚨 NEW NEEDOH ALERT! 🚨The newest Needohs have arrived, and they are SO CUTE! 😍✨🐱 Sugar Skull Cats — colorful, fun, and to...
08/08/2026

🚨 NEW NEEDOH ALERT! 🚨
The newest Needohs have arrived, and they are SO CUTE! 😍✨
🐱 Sugar Skull Cats — colorful, fun, and totally squishable!
🍩 Needoh Dohnuts — sweet-looking squishy fun without the calories! 😂
If you’re a Needoh fan, you’re definitely going to want to check these out! 💕🌈
📍 Stop by the Williamsburg General Store and grab yours while they last!

🎉🕹️ BUY ONE, GET ONE FREE on Hacky Sacks! 🕹️🎉Take a trip back to the '90s and stock up on everyone's favorite retro past...
08/05/2026

🎉🕹️ BUY ONE, GET ONE FREE on Hacky Sacks! 🕹️🎉
Take a trip back to the '90s and stock up on everyone's favorite retro pastime! Bright colors, endless fun, and the perfect activity for all ages are waiting for you.
🟢 Buy one hacky sack and get a second one FREE!
⚠️ Please note: This promotion does not apply to our Red, White & Blue Hacky Sacks. Offer valid while supplies last. Some exclusions apply.
Stop by The Williamsburg General Store today and grab your favorites before they're gone!

Only 3 Christmas Advent Calendars came in today! Stop by today to get one!!!!
08/04/2026

Only 3 Christmas Advent Calendars came in today! Stop by today to get one!!!!

🎒✨ New Simply Southern Backpacks & Accessories Have Arrived! ✨🎒Whether you're heading back to school, planning a weekend...
08/03/2026

🎒✨ New Simply Southern Backpacks & Accessories Have Arrived! ✨🎒
Whether you're heading back to school, planning a weekend getaway, or just love a cute everyday bag, we've got you covered! 💕 From adorable backpacks to matching lunch totes, duffle bags, and accessories, these new Simply Southern styles are as functional as they are fashionable.
Stop by and pick your favorite before they're gone—these are sure to be a customer favorite! 🌸🩷
📍Shop in-store today at the General Store!

Address

1656 Richmond Road
Williamsburg, VA
23185

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 11pm
Saturday 10am - 11pm
Sunday 10am - 9pm

Telephone

(757) 564-5800

Website

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