The Shops at Colonial Williamsburg

The Shops at Colonial Williamsburg The official retail shops of Colonial Williamsburg. Owned by the Foundation and operated by Aramark. Thank You!

About The Shops at Colonial Williamsburg

The Shops at Colonial Williamsburg are the official retail stores of The Colonial Williamsburg Foundation, operated by Aramark, our retail partner. Our official stores include:

- Merchants Square Stores: Brick & Vine, The Colonial Williamsburg Bookstore, and Everything Williamsburg
- Gift Shops: Williamsburg Inn, Williamsburg Lodge, and the Art Museums
- Revolutions store at the Visitor Center
- Historic Area Stores: Golden Ball, John Greenhow, Prentis, Tarpley, Thompson, and Co., Market House (open seasonally), and William Pitt in the Historic Area
- Online Shopping: shop.colonialwilliamsburg.com

When you shop at Colonial Williamsburg's official retail stores and buy licensed merchandise at other retail stores, you support the Colonial Williamsburg Foundation's preservation, research, and educational programs. COMMUNITY GUIDELINES

The Shops at Colonial Williamsburg's social media communities are meant to be a safe environment and community for guests and staff, so we ask that you use your 21st-century manners. ON-SITE GUIDELINES

At Colonial Williamsburg, we pride ourselves on telling inclusive stories of 18th-century America. We do not tolerate racist or sexist jokes, comments, or harassment from guests or employees. We are committed to creating an environment where we can respectfully explore our complex history. Violators of this policy will be asked to leave the premises. SOCIAL MEDIA COMMUNITY GUIDELINES

Engage with courtesy, kindness, and respect for all other members of our social media communities. We reserve the right to determine, at our discretion, whether contributions to our social media channels breach the following guidelines, in which case we may hide or delete comments made on our channels, as well as block users. Comments must not:

- Contain spam, be defamatory of any person, deceive others, be obscene, offensive, threatening, abusive, hateful, inflammatory, or promote sexually explicit material or violence.

- Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age.

- Breach any of the terms of any of the social media platforms themselves. (Link to https://transparency.meta.com/policies/community-standards/)

- Be off-topic, irrelevant or unintelligible.

- Contain any advertising or promote any services

The above guidelines also apply to direct messages, emails, letters, and phone calls we receive through official Foundation channels. Social Media Content

The Colonial Williamsburg Foundation does NOT claim ANY ownership rights in photos you post on our ‘wall.’ However, by posting an image or video on our wall or sending us a photo or video via direct message, you hereby grant to The Colonial Williamsburg Foundation a non-exclusive, royalty-free, worldwide, revocable, non-transferable, perpetual license to use, modify, delete from, add to, publicly display, and/or reproduce, your photo, including without limitation in any online media formats and through any social media channels, pages, or accounts. If your photo or video is used on The Colonial Williamsburg Foundation’s digital or social platforms (including our websites, ColonialWilliamsburg.org and Shop.ColonialWilliamsburg.com), your name and/or business will always be credited. We may also link back to your website or business social media profile at our sole discretion. You can revoke this license at any time by contacting us in writing at [email protected] and informing us that you no longer want us to use your photo.

Pumpkin Spice season just got better 🍂✨   Bring the warm, cozy flavors of fall into your kitchen without the stress. Wit...
10/09/2026

Pumpkin Spice season just got better 🍂✨

Bring the warm, cozy flavors of fall into your kitchen without the stress. With our Pumpkin Spice Cookie Mix, whipping up warm, bakery-quality treats is as easy as it gets. Simply add butter and 1 egg to this 12 oz mix to create a dozen delicious, perfectly spiced cookies.

Shop in-store at John Greenhow in the Historic Area or Everything Williamsburg in Merchants Square, and online at shop.colonialwilliamsburg.com.

Create the Williamsburg-Inspired home of your dreams during the Furniture & Decorating Fabric Sale at Brick & Vine in Me...
09/29/2026

Create the Williamsburg-Inspired home of your dreams during the Furniture & Decorating Fabric Sale at Brick & Vine in Merchants Square. Save 50% off custom furniture from brands like McKinley Leather and Troyer Ridge and 20% Off Decorating Fabrics.

Shop the sale now through October 25th, only at Brick & Vine.

The Home Sale at Brick & Vine in Merchants Square is on now! From September 29th through October 12th, take 20% Off a wi...
09/29/2026

The Home Sale at Brick & Vine in Merchants Square is on now! From September 29th through October 12th, take 20% Off a wide selection of stunning pieces to refresh every room in your home. Save on accent furniture, bedding, floor Covers and rugs, home accents and décor, lighting, pillows, tabletop, wall art, and window treatments.

Whether you're looking for a seasonal refresh or a complete makeover, now is the perfect time to bring home timeless style.

Don't miss this once in a lifetime opportunity to experience Colonial Williamsburg’s 100th Anniversary Celebration!
09/27/2026

Don't miss this once in a lifetime opportunity to experience Colonial Williamsburg’s 100th Anniversary Celebration!

For 100 years, Colonial Williamsburg has brought history to life through the passion and dedication of countless employees, volunteers, and supporters.

🎆 On November 14, we invite you to celebrate this remarkable milestone with free Historic Area admission from 10 a.m. to 5 p.m., special Centennial programming, a grand procession of interpreters, and an unforgettable fireworks display. Tickets are still available for A Toast to the Next 100, our reception to honor this moment and usher in the next century. Attendees will have reserved seating for the fireworks.

⛔ On November 15, the Historic Area, Art Museums, and Campbell Archaeology Center will be closed as we gather to honor the employees, volunteers, retirees, and families who helped build Colonial Williamsburg's legacy and guide it into its next century.

Reserve your FREE tickets to the 100th Anniversary Celebration at colonialwilliamsburg.org/visit/through-the-seasons/100-anniversary-celebration

Meet the newest (and cutest) additions to Colonial Williamsburg! Meet the new Red Devon calves in the historic area, the...
09/24/2026

Meet the newest (and cutest) additions to Colonial Williamsburg! Meet the new Red Devon calves in the historic area, then take home your very own cuddly companion with Benjamin the Red Devon Calf plush.

Available online or in-store at Everything Williamsburg in Merchants Square or William Pitt in the Historic Area. https://shop.colonialwilliamsburg.com/benjamin-the-red-devon-calf/

Autumn has officially arrived! 🍂 Bringing a little warm, cozy inspiration back to your feed to help kick off the new sea...
09/22/2026

Autumn has officially arrived! 🍂 Bringing a little warm, cozy inspiration back to your feed to help kick off the new season.

Ever wondered what a sweet treat tasted like in the 1700s?Bake up something historic and sweet this weekend using Americ...
09/20/2026

Ever wondered what a sweet treat tasted like in the 1700s?

Bake up something historic and sweet this weekend using American Heritage Chocolate. This recipe for Chocolate Sugar Cakes is historically inspired and takes the classic sugar cake—a buttery, short dough cookie of the 18th century—and adds chocolate with warm, spicy flavors to bring it to new heights.

Find American Heritage Chocolate online at shop.colonialwilliamsburg.com and in-store at Brick & Vine in Merchants Square or John Greenhow Store in the Historic Area.

For more recipes from American Heritage Chocolate, visit www.americanheritagechocolate.com/recipes

Address

201 Fifth Avenue
Williamsburg, VA
23185

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+18004469240

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