Primm's

Primm's Highly Curated Selection for the Modern Woman. Discover timeless fashion essentials and designer pieces curated for women who invest in sophisticated style.

Shop luxury wardrobe staples and elevate your look with our handpicked selection of premium fashion items. Shop designer fashion online or at our boutique in Winston-Salem, NC.

Join us TOMORROW from 12-5 for Bourbon and Beer with David Havens! David will be in the store to help you shop for the m...
06/12/2026

Join us TOMORROW from 12-5 for Bourbon and Beer with David Havens! David will be in the store to help you shop for the man or father figure in your life so that you can get the PERFECT gift for dad this Father’s Day.

We can’t wait to help you celebrate the father figures in your life, come and see us!

Father’s Day shopping just got a little more fun. 🥃🍺Join us this Saturday from 12–5 PM for Bourbon & Beer at Primm’s! Da...
06/09/2026

Father’s Day shopping just got a little more fun. 🥃🍺

Join us this Saturday from 12–5 PM for Bourbon & Beer at Primm’s! David will be in-store pouring bourbon and beer while helping you find the perfect Father’s Day gift for every dad, husband, grandfather, or father figure on your list.

Whether you’re shopping for elevated essentials, something unique, or a gift he’ll actually use, we’ll help you check Father’s Day off your list in style.

Stop by, sip, shop, and celebrate with us this Saturday. Cheers! 🥃

06/09/2026

The only bad part to working at Primm’s? Having to resist the temptation to take home all the new drops, especially when it comes to shoes!!

We are so obsessed with these pieces because they are so comfortable but so unique. It’s so hard to make a basic shoe that looks interesting, feels good, stands out and yet matches easily with outfits… but this new drop achieves just that. Tap to shop!

06/05/2026

On the summer menu: gorgeous sets, unique basics and styles you can mix and match all summer long 🤍 These new arrivals just landed so hurry and shop in store or online!

06/04/2026

Just saying!! Catch us finding joy by shopping all these gorgeous event wear dresses for summer!

06/03/2026

When new arrivals come in our paychecks peace out ✌️ And you can’t blame us, because look at these arrivals!! Stop by to shop in store or online. See you soon!

06/03/2026

New arrivals from Faithfull AND a sweet new stylist?? It’s a big week for Primm’s! Come by to check out these summer staples, and to say hi to Erin, a new stylist on the team!

06/01/2026

Your closet’s new favorite pieces have landed 🫶

The Annabo set in this reel isn’t available to shop online quite yet, but DM us for the details on it!

05/30/2026

We need purchases, not pickup lines Xx shop upscale pieces from designers you know and love at Primm’s, an East Coast based luxury boutique. It’s way more fun than going for coffee with that guy from Raya, we promise 🫶

05/30/2026

Menswear has officially arrived at Primm’s 🕶️⚓️🖤

We’ve carefully curated a menswear collection that blends timeless tailoring with a modern perspective! These are Versatile pieces that feel current without chasing trends.

From brands you already know and love to new discoveries we’re excited to introduce, every piece was selected with intention.

Our goal? To create a collection that feels distinctive, wearable and built to last.

Whether you’re refreshing your wardrobe or searching for those everyday staples that always look put together, we think you’ll find something worth trying on.

Stop by and explore what’s new in menswear at Primm’s!
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Address

1214 Reynolda Road
Winston-Salem, NC
27104

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 5pm

Telephone

+13369606402

Website

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