09/05/2020
What needs to go into a marketing action plan to respond to a recession?
This is a post I didn’t expect to write a week ago, even a few days ago, or even ever, in a lifetime of seeking to help businesses improve their digital marketing and helping marketers improve their skills.
On Monday, I gave what is likely to be my last face-to-face workshop on marketing for who knows how long. Most weeks I will talk with a team in a company or a group of companies and enjoy giving ideas and recommendations on the latest trends in marketing. But with my upcoming in-person engagements rightfully cancelled, I'm turning my attention online.
At the start of the week, we saw global brands like Apple, Nike and Starbucks closing stores around the world and posting Coronavirus advisories to their websites and social networks. I have published this recession marketing action plan guide to help marketers take their next steps.
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