The store boasts an exclusive collection of bespoke gemstone and diamond pieces. The brand practices an uninhibited design philosophy, clearly noticeable in the unexpected combinations of various precious elements.
‘I have great pleasure in translating my natural surroundings into jewellery. Our jewels have a story to tell and a secret to share with the wearer’ says Marelé Moolman, concept designer of freeRange jewels™. This luxury Cape Town jewellery brand practices an uninhibited design philosophy, continuously pushing the boundaries of convention, in a true freeRange fashion. They have become renowned for their custom designed pieces and unexpected combinations of precious materials with an ever present natural element. Marelé’s creative process is fueled by her desire to express herself beyond boundaries; this is coupled by a fascination with gemstones and an untameable love for nature. Her fine jewellery background supports the designs, which are all manufactured in-house, only a stones throw from the concept store
freeRange design ethic:
- Never restricted by the boundaries of the conventional or any individual style.
- free to explore & combine our creativity with that of clients
- aim to tread lightly on our planet and create environmental awareness. freeRange jewels offers a product, service and experience which is unsurpassed. The individuals involve in this business have names &
personalities..'.so do our clients, our plants and
every single piece of jewellery that we create!'
"As designer, I have great pleasure in translating my natural surroundings into jewellery. This range represents an alternative design ethic which is not hampered, nor under restraint. We are free to explore beyond the boundaries set by the commercial market. Our jewels have a story to tell far beyond its monetary value and a secret to share with you as wearer... I trust that you will hear the whisper."
- marelé moolman
