Hook It Cast and Customs

14/08/2026

5 seconds. One colour. One rod that never got the chance. 💔🔥🎣
What could’ve been… before the fire.

20/07/2026

🔥 Important Update from Hook It Cast and Customs

Our store was unfortunately affected by a fire, but we're already working on getting back up and running from a temporary location. We'll continue offering our custom rod builds, repairs, and rod customization services while our store is being restored.

Thank you for all the love and support. We believe this is just the beginning of a stronger Hook It Cast and Customs.

🎣 Please share this post far and wide and follow our page for updates on our temporary location.


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10/07/2026

Your rod should work for you, not against you.
These three Assassin rods received a complete performance upgrade:
✔ Premium Winn Grips
✔ Reel seats adjusted for improved casting
✔ Matching Black K-Series guides
✔ Bionic Fingers for comfortable braid casting
✔ Built-in 0–60cm fish measuring scale sealed under epoxy
Whether you're chasing more distance, more comfort, or a unique custom look, we can build your rod around the way you fish.
📩 Contact Hook It Cast and Customs today to discuss your next customisation.

30/06/2026

What started as a stripped Adrenalin Spin Triple X 13ft blank is now a premium custom multiplier rod, built for the upcoming summer season. We fitted a grey camo WinnGrip, a complete set of Fuji guides with black and metallic trim, and added underbinds to cover the old spinning guide marks for a clean, factory-quality finish.
Every custom build is tailored to the

27/06/2026

🚨 FINAL REMINDER! 🚨
This is your last chance to save! 🎣🔥 Get 10% OFF all rod rebuilds & customisations valued at R1000 or more.
⏳ Offer ends 30 June – don't miss the opportunity to give your favourite rod the upgrade it deserves.
📩 Message us today to book your spot before it's too late!

26/06/2026

🔥 FOR SALE 🔥

Built to turn heads and perform on the water! 🎣

Fully custom Adrenalin Spin Triple X 10ft (4–6oz) featuring a sleek black spray finish with a durable protective clear coat, K-Series guides with black & metallic red bindings, a premium grey Tuna Winngrip, and a Bionic Finger.

💥 Only R1,299.99

📩 First come, first served. Message us to secure it before it's gone!
Tag a fishing buddy who needs this setup!🎣

25/06/2026

🎣🔥 KOB season is on its way!
The fish of a lifetime won't wait for a rod repair. Make sure your gear is ready before the season kicks into full swing. Whether it's a refurbishment, custom build, guide replacement, grip upgrade, or a complete transformation, we've got you covered.
Get your rods in early and hit the season with confidence! 💪🎣

24/06/2026

From worn and weathered to showroom ready! 🔥🎣

This Poseidon Power Caster came in for a complete refurbishment, bringing it back to life with a stunning custom colour scheme matched to the owner's car. The result? A one-of-a-kind rod that looks just as good off the water as it does on it! 🚗✨

Would you match your rod to your ride? 👇
Contact us on 081 217 5601

Send a message to learn more

23/06/2026

A Father's Day project close to the heart. 💙🎣

This Shimano Exage underwent a full refurbishment and custom makeover in a sleek black and blue finish. To make it truly one-of-a-kind, we incorporated the late son's name into the design, creating a rod that carries both memories and meaning.

Thank you for trusting us with such a special build.

22/06/2026

🎣🔥 We're proud to be sponsoring this awesome competition!

Stand a chance to win some fantastic prizes and celebrate your passion for fishing with us. Don't miss out—enter now and good luck to everyone taking part! 🎣🏆