Reel Machine

Reel Machine Reel Machine is a proudly South African brand. The Reel Machine 9" features an absolute beast of a handle – 4x Strong. Reel Machine. Buy once. Fish forever.

Born from the passion of two lifelong anglers, Robbie and Mark, who refused to settle for anything less than perfection. After years of fishing and seeing reels fail under tough South African conditions, they set out to design the ultimate 9" Scarborough-style Ski-Boat reel – one that combines elite performance, bullet-proof durability and genuine pride of ownership. The result is the Reel Machine

9": a no-compromise reel injection-moulded from 30% glass-filled nylon for insane strength at a fraction of the weight of traditional reels. Every piece of steel is marine-grade 316 stainless (except the SKF 304 bearings), ensuring it laughs at rust even after seasons of heavy salt-water abuse. Exponentially stronger than anything else on the market. Crank in big fish all day without a hint of fatigue. This isn’t just a handle… it’s a statement. With a perfectly engineered, centred & universal bracket that fits 90% of rods on the market has a line-lay that stacks braid or mono centre on the spool, this is the reel that simply refuses to break. Built for the hardest fighting fish on our coast the widow maker themselves (Yellow Tail) – yet light and balanced enough to fish all day without fatigue. Proudly designed and made in South Africa – for South Africa and beyond.

Eastern Cape showing off again with a superb Copper Steenbras! Well done Dale!! Reel Machine - getting it done. ...
15/04/2026

Eastern Cape showing off again with a superb Copper Steenbras! Well done Dale!!
Reel Machine - getting it done.

13/04/2026

Awesome double up of Geelbek for Matthew Wainwright this weekend with the and combo!

The anglers in East London are rocking the Reel Machine. Pierre comments, "honestly brilliant reels", with him and his s...
17/03/2026

The anglers in East London are rocking the Reel Machine. Pierre comments, "honestly brilliant reels", with him and his son pulling up some fantastic yellow tail off the Eastern Cape.!

An absolute cracker of a fish 😉 Well done on this beaut of a Mussel Cracker using the Reel Machine this morning! ...
10/03/2026

An absolute cracker of a fish 😉 Well done on this beaut of a Mussel Cracker using the Reel Machine this morning!

Fishing out of Tauranga (North Island, New Zealand), Jonno describes his experience using the Reel Machine. "With the sh...
04/03/2026

Fishing out of Tauranga (North Island, New Zealand), Jonno describes his experience using the Reel Machine. "With the shark feeding frenzy on most of the good King reefs, we put the Reel Machine to the test, tasked with getting a whole fish to the boat before being taxed!" Putting big pressure on these fish is vital to get them to the boat before the sharks get them! "The Reel Machine got the result, with 17 hook ups and getting 11 to the boat, along with a quality snapper!"

27/02/2026

First time using the reel, landed this lekka Daga! Well done Dieter!

25/02/2026

Winding them in - smooth and hassle-free!

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East London
5200

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