19/08/2026
We're Hiring:
Social Media Specialist
Content That Makes Parents Stop Scrolling
Do you know the difference between a hook that gets 3 comments and one that gets 300?
Can you take a single idea and turn it into a Facebook post, an Instagram carousel, and a scroll-stopping TikTok, each one built for how that platform actually works, not just copy-pasted across all three?
We're looking for a social media specialist to run content for a growing education brand built around the head-tummy-tail handwriting method, with a beloved mascot (Frankie 🐱) already anchoring our visual identity.
We've done the strategy, the audience research, the content pillars, the mascot, the voice. Now we need someone who can execute it at a professional level and push it further than we've taken it ourselves.
What you'll actually be doing:
- Writing and producing native content for Facebook, Instagram, and TikTok, not repurposed, platform-native
- Scripting, filming or directing, and editing short-form video that earns watch-through, not just views
- Applying real content psychology, hooks, pattern interrupts, comment-bait, shareability, not just "post and hope"
- Keeping a consistent brand voice and mascot presence across every platform
- Reading the numbers and adjusting. You treat analytics as a compass, not a report card
You're a strong fit if:
* You can point to content you've made that actually performed, not just content you've made
* You understand why something goes viral, not just that it did
* You're comfortable being both the strategist and the hands-on creator
* You move fast, but never at the cost of quality
* You've worked in (or deeply understand) parenting, education, or kids' content, bonus, not required
If you're the person your last team called when a launch needed to actually land, we want to talk to you.
Apply with: your portfolio or platform links (we want to see real performance, not just pretty grids), and one sentence on the best-performing piece of content you've ever made and why it worked.
All applications to be sent to [email protected]
