Straight To Your Door - South Africa

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Straight To Your Door - South Africa

STYD is an innovative delivery & market research business based in Alexandra Township

My Story

My Background: My name is Christopher Pienaar and I am 32 years old. I’ve spent most of my life in Alexandra Township, perceived to be one of the most dangerous townships around Johannesburg but I beg to differ, it’s a place of opportunity. I attended Westbury High School, where I completed my matric and achieved university exemption. Unfortunately, due to financial circumstances I was unable to attend university and worked in jobs ranging from baggage handling to data capturing, before deciding to become self-employed in 2007, selling b**r from my house in Alex. Last year I saw the Awethu team at the Alex community centre, and decided to take their test...

The Selection Process: Round one I persevered over 1,700 applicants, Round 2 another 30 talented applicants were sent to the sidelines, and in Round 3 I went head-to-head with eight more entrepreneurs. I had to prove that I have the will power, ability and drive to run a successful business under the Awethu banner. Being selected as an Awethu Entrepreneur: The opportunity that the Awethu Project has presented me changed my life in a positive way. I am the CEO of my own company, I am in control of changing my life, and above that I am changing the way Alexandra Township is perceived by other businesspeople. I am no longer a “Sun Driver” (Sitting in the sun from sunrise to sunset), now that I am an Awethu Project Entrepreneur; I am a “World Class Entrepreneur in Training”. My Business

Current operations: My business is called “Straight to Your Door”, an innovative service based in Alex that started by delivering bread and other products straight to customers' doorsteps. The service allows our customers to have freshly baked, quality bread in their homes on a daily basis without the hassle of daily shopping, at a price comparable to local spaza shops. I started the business with R20 by buying four loaves of bread, and today I am making over R10 000 per month in profit. STYD is now involved with market research, and has become a bottom of the pyramid specialist, helping big corporates to access the lucrative Alex market. He is currently working on a major project for Kraft Foods, one of the world’s largest food companies.

30/07/2012

If you buy The Star today, it's not an issue you'll want to use to wrap your fish & chips in... Look out for us, featured on page 11!

29/06/2012

Christopher Pienaar and Straight to your Door partnered with Kraft Foods to launch the new Chocolate Eclairs in Alex! Between painting Alex purple, and munching on yummy Chocolate Eclairs, it was a super-fun day!

05/05/2012

Chris, Yusuf & the team in front of the Constitutional Court

16/04/2012

Busy training our new salespeople. Look out for them around Alex over the next few days

05/04/2012

Wishing everyone a Happy Easter!

02/04/2012

We are busy with recruitment these next few days. Hopefully we'll get some great salespeople so that we can expand our delivery network.

30/03/2012

Kraft Foods has partnered with Straight To Your Door and the Awethu Project to launch its new 3-in-1 display unit to the market in Alex.

29/02/2012

Chris is in the launch edition of Y-Age magazine. On shelves now!

02/02/2012

It's officially official! Just signed our Kraft foods contract

14/11/2011

Address

Johannesburg
2017

Telephone

071 355 7415

Website

http://awethuproject.co.za/introducing-chris-pienaar-ceo-straight-to-your-door/

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