Phoenix Distribution, is currently the leading Value Added Software Distributor across the African continent, covering software publishing, localisation and distribution across multiple territories in multiple languages. The Business is segmented into two divisions, namely Corporate Licensing and Retail. The Corporate Licensing division sells Volume Licensing into the Enterprise and SMB reseller e
nvironments. This division also covers Architecture and Implementation. The Retail Division delivers physical product into the entire retail environment, covering all Mainstream ICT and CES outlets, Independents and Onliners. The ESD division delivers download content into all channels, including B2B and B2C. The Retail division also distributes Mobile Accessories, Wireless Networking Products, Headsets and Specialist High End Video and Audio Cables. Tier One Brands we carry in this arena include Beats by Dre, Monster, Carbon Audio, Trendnet Wireless, and Odoyo. Furthermore our UK business, PX Security is now firmly entrenched within the UK Retail and SMB Reseller Environments, shipping through trusted distribution partners into mainstream Retail outlets and direct engagement with B2B Resellers. Our UK operation Publishes and Distributes Bitdefender and Avira. Additional bespoke Services we offer our partners, include Electronic Software Distribution within the B2B and B2C environments, Category Management, Training and End to End Merchandising. Phoenix Distribution, plus the UK subsidiary PX Security, has recently been acquired by First Technology Holdings. Specialties: Consumer Software Publishing and Distribution. Enterprise Software Brand Development and Volume Licensing Distribution. Distribution of niche CES and ICT product into Mainstream and Independent Retail. Category Management, Merchandising and ESD.
