ABOUT THE COMPANY: PERFUMES BY DOREEN KOSI
Perfumes by Doreen Kosi (Perfumes by DK) is a 100 % Black Woman Owned Company based in Pretoria, Gauteng Province in South Africa. This Business venture was inspired by the owner’s love and affinity for perfumes. She notes:
“For me, this Company, Perfumes by Doreen Kosi is very personal. It is different from all my other Business ventures for it is a p
ersonal expression of my absolute love for perfumes. It drives my passion and inspires me every day to want to grow my Perfume-Making Business beyond what I thought is possible at the time I started it. Most certainly, good perfumes give me a peaceful vibe that make me undoubtedly exude confidence and self-assurance. When I smell good, I feel good!”
This Business venture is something the owner has always wanted to start but because of her full-time job, she was unable pursue it. The ability to eventually start was made possible by the impact of COVID-19. The Lockdown brought about opportunities to a lot of people worldwide because they mostly worked from home. Kosi used this venture as her "New Normal" and worked hard to ensure that it became a reality. Kosi feels Perfume manufacturing is one of the most beautiful and calming experiences for herself. When one is engaged in mixing and packaging fragrances, the variety of beautiful lingering scents have a rich and soothing effect. The finished products symbolise the “birth” of something special that would, in turn, give the ones who use them self-assurance and confidence that come with smelling good. She says she would not exchange this experience for anything. Talking about this experience, she asserts, “Besides, nothing beats doing what you love and loving what you do”. Kosi’s long-term vision is for this Company to grow and have a wide footprint within the African Continent first, then explore global markets.
1. Vision
To be a Perfumes Manufacturer of choice that prides itself for quality products locally produced for local and international markets.
2. Mission
To become a strategic Perfumes Manufacturer of choice in the space we participate in and to those seeking home-grown quality perfumes that compete with global standards.
3. Values
We integrate honesty, integrity and business ethics into all aspects of our Business Operations. The attitude of a client-centred approach is central to our values. The following guide our organizational culture:
a) Quality - We believe that best quality is non-negotiable. b) Commitment - We believe that without the commitment of everybody in the team, our Business foundation would be compromised. c) Performance - We believe in exceptional performance by all our staff, irrespective of the position they hold in the Business. d) Structure - We believe that routine, systems and structure provide a conducive environment for our Business to thrive. e) Simplicity - We do not believe in complex and complicated operations and solutions.
4. Our Philosophy
Our philosophy is based on the following pillars:
a) Structured activities tailored to satisfy the individual needs of our clients. b) Staff interest and participation in all operations to grow our Business. c) Personal commitment of the Company team. d) Heightened governance and accountability levels. e) Women and Youth Development. f) Actively participate to promote Broad Based Black Economic Empowerment
(BBBEE) Objectives in South Africa.
5. Our Tagline
"Perfumes by Doreen Kosi - Smelling Good in Non-Negotiable!"
6. Our Category
Our Perfumes Category is inspired by a number of popular International Brands. We are quite deliberate about offering a wide range like Angel, Antonio Banderas, Armani, Beyoncé, Calvin Klein, Carolina Herrera, Chanel, Christian Dior, Diesel, DKNY, Dolce & Gabbana, Dunhill, Estee Lauder, Givenchy, Gucci, Guess, Hermes, Hugo Boss, Issey Miyake, Jean Paul Gaultier, Jimmy Choo, Kenzo, Michael Kors, Mont Blanc Narciso Rodriguez, Paco Rabanne, Pleasures, Prada, Thierry Mugler, Tom Ford, Tommi Hilfiger and Versace, among others. These well-known Brands enable us to give our customers, men and women, an element of predictability on the quality and standard they can expect from us, as well a relatively wide range they can spoil themselves and their loved ones with. As we grow, we will consider including local Brands as well. We started off with an offering of only eleven (11) Brands. In less than six (6) months, we have added 18 more offerings. This has given us a total of 40 different Brands that our customers can select from. We continue to respond to the needs of our customers by increasing our Brands as we go along. We are transparent about the list of our range so that our customers/potential customers can see what is on offer at a click of a button. As in anything though, we understand that it is difficult to please everybody. Therefore, when customers are looking for a brand that is not readily available (because it is not on our shared list), we take more than the 48 hours (turn-around time) we have set aside to process our orders. This is so because we have to make that particular product and package it from scratch. This naturally takes longer than the readily available products. We always do our best to accommodate clients though, to the extent possible, by finding and making what they want. Should we be unable to provide that particular product for whatever reason, we are honest about it and establish if clients would wish to settle for the alternatives we have. This is one way we prove our seriousness about satisfying our customers wherever possible. We also use good quality Packaging and Branding, which automatically enables our Perfumes to compete easily with the rest of the market, even on the look and feel. We will continue to improve on this front. Anytime you wish to celebrate your special occasions, please allow us to help you express yourself in a special way that is uniquely you! Whether you order from our mainstream Brands or the Premium Specially Manufactured Units for any of special occasion, trust us to represent you in style!!!
