16/02/2026
My richest client uses this embarrassing, simple trick to find customers. 💰
And when he told me, I literally laughed.
Not at him. At myself.
Because I'd been overthinking EVERYTHING while this man was making K50,000+ per month doing something so stupidly simple, a 10-year-old could do it.
No fancy funnel. No expensive ads. No complicated CRM system.
Just a napkin. A pen. And a checklist so basic it looks childish.
I'm talking about:
- 5 simple questions he asks himself every morning
- A list he scribbles in under 3 minutes
- Actions so obvious you'll kick yourself
And yet... it works.
Every. Single. Time.
Here's what makes it powerful:
While everyone else is:
❌ Waiting for the "perfect" marketing strategy
❌ Drowning in courses and webinars
❌ Paralyzed by analysis paralysis
❌ Spending money on tools they don't need
He's:
✅ MAKING MORE MONEY- Consistent client flow
✅ SAVING TIME- No wasted hours on complexity
✅ MOVING FROM PAIN - Zero stress, maximum results
✅ RAISING STATUS- Known as the go-to person in his field
The most embarrassing part?
I teach marketing. I've studied all the frameworks. I know the psychology.
And this man, who's never read a business book in his life, is OUT-EARNING most "experts" with a method that fits on a NAPKIN.
It reminded me:Sometimes the best strategies aren't the smartest. They're the SIMPLEST.
The ones you'll actually DO. Not the ones that sound impressive in a LinkedIn post.
I recorded him explaining his exact process.
No fluff. No jargon. Just him showing his napkin checklist and walking through how he uses it to find 3-5 new customers every week.
Comment 'TRICK'below and I'll send you the video.
Honestly ba business owners, if you're making things harder than they need to be (we all do it), this will be a wake-up call.
Sometimes the million-kwacha answer is embarrassingly simple.