Every business owner in the world knows they must advertise in order to maintain or increase sales, but very few traditional brick and mortar businesses understand the power of the internet as a marketing tool to grow their business. Most brick and mortar businesses invest a majority of their marketing budget in traditional advertising avenues such as direct mail, newspaper display ads and possibly TV and radio, if they can afford it. We believe when it comes to harnessing the power of the internet as a marketing tool, most small businesses simply donít know where to begin and hiring a local advertising agency can be outrageously expensive. That's where we come in. You see, we believe most small businesses (in Africa more especially) simply aren't aware that there are efficient, and highly effective, tools and marketing education available to them. We also believe if these small business owners understood the big picture of internet marketing and were equipped with the tools and resources to implement some basic internet marketing strategies, they would be empowered to significantly increase their profit margin. Here is just a small taste of how we can help you:
We can either do this for you or train one of your staff members who will in turn train the rest of your marketing teams.
1. You will benefit from day to day monitoring and management of website content.
2. Assist in improving online conversions on your social media platforms by ensuring clear copy and page layouts.
3. Co-ordination of the SEO strategy and development of SEO content.
4. Investigate optimisation of video content with links to website from third parties.
5. Research competitor websites and SEO tactics.
6. Source content for e-Newsletters, writing copy and sourcing images.